What kind of content does bakeandglow make?
bakeandglow offers in-depth makeup reviews and swatches, with a particular expertise in lip products like tints, lipsticks, and balms. Their content also highlights eyeshadow sticks, blush, highlighters, and brow products, often featuring demonstrations of setting sprays and face sculpting techniques. This beauty-focused creator shares engaging content across TikTok and Instagram.
Are you a brand that’s partnered with bakeandglow?
Verify your partnership
Who is bakeandglow’s audience?
The audience for bakeandglow is likely composed of beauty enthusiasts, primarily interested in detailed makeup reviews and product swatches, with a strong leaning towards lip products. Their intent signals suggest they are actively seeking product recommendations and visual comparisons before making purchasing decisions. While bakeandglow's TikTok engagement (0.89% ER) is below the benchmark, their Instagram performance (1.50% ER) meets the platform average, indicating a receptive and engaged community on that channel. This suggests potential for growth and conversion, particularly for brands targeting a UK-based, makeup-focused consumer.
Which creators are similar to bakeandglow?
If you're looking for creators like this creator, you'll find them perfect for anyone seeking honest makeup reviews, detailed lip product swatches, and engaging beauty content.
Emily Bacon
Instagram @emilylouisebacon
This creator posts videos featuring a variety of makeup and skincare products. They often showcase unboxings of new items, such as lip treatments, concealers, and highlighters. The creator also provides swatches and demonstrations of products like blush, lip tints, and mascaras, often highlighting their textures and shades. They frequently ask viewers for their opinions on the products shown.
Mai
Instagram @maivassaramo
This creator focuses on makeup tutorials and beauty product reviews, with a particular emphasis on lip products. They often showcase lip liners, lipsticks, and glosses, demonstrating different shades and brands such as Anastasia Beverly Hills and Pat McGrath. The creator also shares content on other beauty topics, including mascara, blush, and press-on nails, and occasionally features outfits for events like weddings and festivals.
Summer Botwe
TikTok @summerbotwex · Instagram @summerbotwe
This creator posts content related to makeup tutorials and reviews. They showcase different makeup products, including foundations, concealers, lipsticks, and blush. The creator also shares skincare routines and makeup tips. Additionally, they occasionally post about personal lifestyle content, such as attending concerts or maintaining long-distance friendships.
Frequently asked questions
Sign in to view bakeandglow's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with bakeandglow today
You can use Nutcake’s agentic tools for free. Sign up today to work with bakeandglow on your creator campaign.