What kind of content does Mai make?
Mai crafts engaging beauty content, specializing in detailed makeup tutorials and honest product reviews. Her expertise shines through in her deep dives into lip products, showcasing everything from liners to glosses from brands like Anastasia Beverly Hills and Pat McGrath. Beyond lips, Mai also shares tips on mascara, press-on nails, and even event-ready outfits, offering a comprehensive guide to all things beauty.
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Who is Mai’s audience?
Mai's audience is likely composed of beauty enthusiasts in the UK, actively seeking practical advice and product recommendations. Their engagement signals, particularly the 2.75% ER on Instagram (above the benchmark of 1.5%), indicate a highly receptive and interactive following. This suggests a strong potential for driving conversions on beauty products and a high-quality audience for brands looking to tap into a dedicated makeup and beauty community.
Which creators are similar to Mai?
If you're looking for creators like this one, you'll love discovering makeup artists who share honest beauty reviews and stunning makeup tutorials featuring the latest lip products, mascaras, and press-on nails.
becca whiting
Instagram @beccawhitingmua
This creator posts makeup tutorials, reviews, and swatches of various cosmetic products, often featuring brands like Huda Beauty and Doll Beauty. They also share content related to beauty events, nail art, and lifestyle topics such as vision boarding and sound baths. The creator frequently showcases different lip combinations and makeup looks for occasions like Valentine's Day and the party season.
bakeandglow
TikTok @bakeandglow · Instagram @bakeandglow
This creator posts videos reviewing and swatching makeup products. They focus on lip products such as lip tints, lipsticks, and lip balms from various brands. The creator also showcases eyeshadow sticks, blush, highlighters, and brow products. Some videos feature demonstrations of setting sprays and face sculpting products.
Megan Fenwick
TikTok @megxfenwick
This creator focuses on makeup tutorials and tips, with a particular emphasis on lip products and blush application. They showcase various lip liner and lipstick combinations, often highlighting affordable drugstore options. The creator also shares advice on contouring techniques and achieving a 'glowy skin' look. Their content includes product reviews and demonstrations of makeup transformations and routines.
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