What kind of content does Selina make?
Selina offers in-depth reviews and unboxing videos across beauty categories, from luxury perfumes to everyday skincare. Her content on Instagram dives into product performance, detailing application, longevity, and solutions for common concerns like dry skin or frizzy hair. Brands will appreciate her thorough approach to showcasing makeup, fragrance, and haircare essentials.
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Who is Selina’s audience?
Selina's audience consists of beauty enthusiasts in the UK actively seeking product recommendations and reviews. Their high engagement rate (109.36% ER) significantly surpasses industry benchmarks (Instagram ~1.5% ER), indicating a highly receptive and loyal following. This suggests strong intent signals for purchasing products discussed, and a high likelihood of quality engagement through comments, shares, and potential conversions.
Which creators are similar to Selina?
If you're looking for creators like Selina, you'll love beauty gurus who share honest perfume, makeup, skincare, and haircare reviews, plus exciting unboxing videos.
Beebeauty
Instagram @bee.b.eauty
This creator makes videos about beauty products, focusing on both makeup and fragrances. They often showcase luxury items, explaining details like mascara brush shapes, eyeshadow colours, and perfume ingredients. Their content includes demonstrations of various makeup looks, from festive styles to subtle everyday glows. The creator also reviews different scents, describing their character and the feelings they inspire. Many videos feature collaborations with established beauty brands.
Lia
Instagram @lia.beautyuk
The creator posts content primarily focused on beauty products. This includes showcasing various perfumes, often highlighting gourmand or sweet fragrances, alongside unboxings and reviews of skincare and makeup items. They demonstrate the application and effects of products such as mascaras, lip glosses, highlighters, and nail polishes. The content regularly features new and popular items from a range of beauty brands.
Karina Hidalgo
Instagram @karinahidalgo
This creator posts videos about beauty products. They share reviews and tutorials for makeup items such as mascaras, eyebrow products, and concealers. The creator also discusses and showcases fragrances, often highlighting brands that offer cruelty-free and vegan options. They have featured specific perfume scents and provided discount codes for viewers.
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