What kind of content does Lia make?
Lia crafts engaging content centered on the vibrant world of beauty products. Her Instagram feed (@lia.beautyuk) is a treasure trove of perfume showcases, with a particular fondness for gourmand and sweet scents, alongside detailed unboxings and reviews of popular skincare and makeup items. Lia expertly demonstrates the application and results of everything from mascaras and lip glosses to highlighters and nail polishes, offering brands a clear view of her product-focused approach.
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Who is Lia’s audience?
Lia's audience is likely composed of beauty enthusiasts in the UK actively seeking product recommendations and reviews. Her exceptionally high engagement rate (369.88% ER) significantly surpasses benchmarks across major platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), indicating a highly dedicated and responsive community. This suggests strong intent signals for purchasing products discussed and a high likelihood of valuable engagement, such as detailed comments and shares, making her an attractive partner for beauty brands.
Which creators are similar to Lia?
If you're looking for creators like Lia, you'll find them perfect for brands seeking authentic reviews and engaging content across beauty, skincare, makeup, and fragrance.
Beebeauty
Instagram @bee.b.eauty
This creator makes videos about beauty products, focusing on both makeup and fragrances. They often showcase luxury items, explaining details like mascara brush shapes, eyeshadow colours, and perfume ingredients. Their content includes demonstrations of various makeup looks, from festive styles to subtle everyday glows. The creator also reviews different scents, describing their character and the feelings they inspire. Many videos feature collaborations with established beauty brands.
Puja Arya
TikTok @reviewsbypuja · Instagram @reviewsbypuja
This creator posts about beauty and skincare products. They share reviews of makeup, such as lip gloss and mascara, and skincare items including serums, moisturisers, and eye creams. The creator also discusses hair products for managing frizz and adding shine, and explores different fragrances. They sometimes attend brand launch events and share unboxing videos of jewellery.
Ana Beauty
Instagram @ana_beauty_things
This creator posts content focused on beauty products. Their videos feature makeup, including mascaras and eyeshadows, and skincare items such as moisturisers and eye creams. They also share content related to fragrances and haircare. Some posts include unboxings and reviews of gifted items.
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