Zena's Kitchen

What kind of content does Zena's Kitchen make?

Zena's Kitchen offers a delicious exploration of global flavors, showcasing versatile recipes for chicken and fish across various cooking styles like fried, poached, and baked. Her engaging TikTok and Instagram videos delve into vibrant cuisines from Korea, Thailand, and India, alongside tempting baked goods from scratch. Zena's approachable tutorials make complex dishes accessible, perfect for brands looking to reach an audience eager for culinary inspiration.

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Content categories

Cooking

Educational

Food

Menopause

Travel

Vegan

Wellbeing

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Ad | Yesterday was World Nutella Day, and to mark the launch of their new coffee table book, @paulainsw6rth whipped up three half-and-half pancakes inspired by the many ways Nutella can be enjoyed around the world. Along the way, we learnt a bit of Nutella history too, like how it took 20 years (!!) to perfect that now-iconic recipe. Thank you for a lovely morning @nutellauk 🫶🏾

#ad #nutella #nutellarecipes #pancakerecipes #worldnutelladay

Ad | KOREAN CHICKEN PANCAKE!

If, like me, you’re firmly team savoury over sweet, this is what you should be making for Pancake Day. It’s my take on the viral padakjeon made famous by Lee Chan Won – crispy on the outside, juicy in the middle, and flavour-wise landing somewhere between fried chicken and a chicken dumpling. YUM.

It’s ridiculously delicious, naturally high in protein, and made with simple ingredients. I picked everything up from @Sainsbury’s.

You’ll find the full recipe on zenaskitchen.com (linked in my bio), or just google “korean chicken pancake zena’s kitchen”. Enjoy!

#chickenpancake #savourypancakes #padakjeon

Ad | KOREAN CHICKEN PANCAKE @zenaskitchen

If, like me, you’re firmly team savoury over sweet, this is what you should be making for Pancake Day. It’s my take on the viral padakjeon made famous by Lee Chan Won – crispy on the outside, juicy in the middle, and flavour-wise landing somewhere between fried chicken and a chicken dumpling. YUM.

It’s ridiculously delicious, naturally high in protein, and made with simple ingredients. I picked everything up from @sainsburys.

You’ll find the full recipe on zenaskitchen.com (linked in my bio), or just google “korean chicken pancake zena’s kitchen”. Enjoy!

#chickenpancake #savourypancakes #padakjeon

WHAT I EAT IN A DAY - ski edition!

I’ve just got back from the most amazing trip to Whistler. It was meant to be a ski holiday, but on my first morning on the slopes I fell and somehow tore a ligament in my knee… so the skiing part of the trip was very short-lived.

Thankfully, there’s actually loads to do in Whistler as a non-skier, and even more thankfully, the food scene is EXCELLENT. Restaurants featured in this video (both meals were gifted):

@fluteandfromage: we loved it so much we went twice in two days! The fondue is fantastic, the cheese and antipasti selection is brilliant and their heated patio is so cosy.

@wildbluerestaurant: genuinely one of the best dinners I’ve had in a very, very long time. They focus on elevated Pacific Northwest cooking with sustainable seafood and local ingredients.

A huge thank you to @gowhistler and @whistlerblackcomb for helping plan the trip, and an even bigger thank you to @epicpass and @epicmountainrentals for gifting ski passes, equipment rental and a lesson. I may only have managed an hour or two on the slopes, but I’m grateful nonetheless.

#wieiad #whatieatinaday #fulldayofeating #skiing #whistler

Who is Zena's Kitchen’s audience?

Zena's Kitchen likely attracts an audience interested in practical, home-style cooking, with a focus on accessible recipes for chicken and fish. Intent signals suggest users are seeking inspiration for meal preparation and learning new cooking techniques across various cuisines. Engagement rates on both TikTok (6.88%) and Instagram (12.11%) significantly outperform industry benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly engaged and loyal community actively seeking and responding to Zena's content. This suggests strong potential for brand partnerships seeking to reach an audience with high purchase intent for kitchenware, ingredients, or related food products.

Which creators are similar to Zena's Kitchen?

If you're looking for creators like this creator, you'll find talented home cooks sharing diverse recipes for chicken, fish, and global cuisines to inspire your next meal.

Yinka Ogunbiyi

Instagram @foodfireandsoul

This creator posts recipes and cooking tutorials. They focus on dishes such as seafood, chicken, and baked goods like cheesecake and cornbread. The creator also shares drink recipes, including cocktails and mocktails. They often highlight specific ingredients or brands in their videos.

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Carole

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This creator focuses on producing straightforward and practical cooking videos featuring healthy meal ideas. Their content showcases a variety of recipes ranging from quick breakfasts and snacks to nutritious dinners and seasonal desserts. Each video provides clear, step-by-step instructions designed to make home cooking accessible and efficient for everyday dining.

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Meg

Instagram @gourmet_meg

This creator shares recipes and cooking tips, often focusing on Asian-inspired dishes and comfort food. They demonstrate how to prepare various meals, including noodle bowls, crispy tofu, and flavourful side salads. The content also features recipe testing for supper clubs and explores creative ways to use common ingredients, such as beetroot stalks and mushrooms. Additionally, the creator shares highlights from their culinary experiences and travels.

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