What kind of content does els make?
Els brings viewers along on exhilarating outdoor adventures, from conquering Scottish Munros in challenging snowy conditions to enjoying invigorating runs. Her TikTok channel (@ellielauragifford) showcases not only the thrill of exploration but also her stylish, practical outfits perfectly suited for any trail. Brands looking to connect with an audience passionate about active lifestyles and authentic outdoor experiences will find a compelling partner in Els.
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Who is els’s audience?
Els's audience is likely composed of active individuals in Great Britain interested in outdoor pursuits, particularly hiking and running, with a specific focus on Scottish Munros. Their high TikTok engagement rate (10.79% ER, significantly above benchmark platforms like TikTok at ~3.0%) signals strong interest and a receptive community eager for content related to outdoor adventures and style. This suggests a high-quality audience that actively participates with content, offering excellent potential for brand collaborations focused on apparel, gear, or lifestyle products.
Which creators are similar to els?
If you're looking for creators like this creator, partner with those who inspire active lifestyles and share their authentic outdoor adventures and style with engaged audiences.
Stuart
TikTok @stuart0utside
This creator posts videos about outdoor adventures in Scotland. Their content often features hiking in the Scottish Highlands, including popular locations like Glencoe. They also share experiences with wild camping and road trips around the country. The videos showcase scenic mountain views and different weather conditions, from snow to sunshine.
Kiri Asteria Morrigan
TikTok @kirisnell
This creator shares their outdoor adventures, often featuring their dogs. They showcase hiking trips in various scenic locations, including the Lake District. The content includes glimpses of their gear, extensive shoe collection, and moments of gratitude for their canine companions. They also express reflections on enjoying life and nature.
em
TikTok @emilyrpurdy
This creator posts videos about their outdoor adventures and travels. They share content from various locations, including scenic natural landscapes within the UK. Their videos often feature activities such as hiking, climbing, and skiing. The creator also shares moments of enjoying nature, particularly during sunrise, and expresses a positive outlook on life and their travels.
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