What kind of content does els make?
Els brings viewers along on exhilarating outdoor adventures, from challenging Munro climbs in the Scottish Highlands to invigorating trail runs. Her TikTok channel captures the thrill of exploring nature, even in snowy conditions, and offers a peek at her stylish, adventure-ready outfits. Els's content is perfect for brands looking to connect with an audience passionate about active lifestyles and the great outdoors.
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Who is els’s audience?
Els's audience is likely comprised of active individuals in Great Britain interested in outdoor pursuits, particularly hiking and running, with a specific fascination for Scottish Munros. Their high TikTok engagement rate (10.79% ER) significantly surpasses benchmarks across major platforms (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly dedicated and responsive follower base. This suggests strong intent signals for content related to adventure gear, training tips, and scenic outdoor locations, promising high-quality engagement and potential for brand partnerships.
Which creators are similar to els?
If you're looking for creators like els, you'll love their content if you're passionate about hiking, running, and outdoor adventures, especially when it comes to conquering Munros and showcasing your OOTD.
Stuart
TikTok @stuart0utside
This creator posts videos about outdoor adventures in Scotland. Their content often features hiking in the Scottish Highlands, including popular locations like Glencoe. They also share experiences with wild camping and road trips around the country. The videos showcase scenic mountain views and different weather conditions, from snow to sunshine.
Kiri Asteria Morrigan
TikTok @kirisnell
This creator shares their outdoor adventures, often featuring their dogs. They showcase hiking trips in various scenic locations, including the Lake District. The content includes glimpses of their gear, extensive shoe collection, and moments of gratitude for their canine companions. They also express reflections on enjoying life and nature.
em
TikTok @emilyrpurdy
This creator posts videos about their outdoor adventures and travels. They share content from various locations, including scenic natural landscapes within the UK. Their videos often feature activities such as hiking, climbing, and skiing. The creator also shares moments of enjoying nature, particularly during sunrise, and expresses a positive outlook on life and their travels.
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