What kind of content does em make?
em brings viewers along on breathtaking outdoor adventures across the UK's stunning landscapes. Through engaging TikTok videos, they capture the thrill of hiking, climbing, and skiing, often sharing moments of quiet appreciation for nature, especially at sunrise. Their positive and inspiring outlook shines through, making them a perfect partner for brands looking to connect with an audience that values exploration and natural beauty.
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Who is em’s audience?
em's audience is likely comprised of individuals interested in UK-based outdoor activities, travel inspiration, and scenic landscapes, particularly those who appreciate hiking and sunrise photography. Their high TikTok engagement rate (8.48% ER) significantly surpasses benchmarks (TikTok ~3.0% ER), indicating a highly invested and responsive community. This suggests strong potential for brand partnerships seeking to reach an active, visually-oriented audience with a demonstrated appetite for authentic adventure content.
Which creators are similar to em?
If you're looking for creators like em, you'll find them perfect for audiences passionate about UK outdoor adventures, travel, hiking, and capturing breathtaking sunrise landscapes.
HudsonOutdoors
TikTok @hudson.outdoors
This creator posts videos about outdoor activities. The content focuses on hiking, camping, and exploring natural landscapes. Many videos showcase scenic mountain views and the peacefulness of being in nature, often without phone service. The creator also shares thoughts on the benefits of outdoor adventures and the gear associated with them. Additionally, there are clips of the creator navigating different terrains, including mountain descents.
Daniel Fowler
Instagram @downtofowler
This creator posts videos about their travels to natural landscapes, such as Alaska and New Zealand. They share footage of mountains, glaciers, rivers, and forests. The creator also posts about activities like hiking and exploring different environments. Some content highlights moments of relaxation and appreciation for nature, often accompanied by reflections on peace and clarity.
sarwarsetfree
TikTok @sarwarsetfree
This creator shares videos about outdoor activities such as hiking, wild swimming, and wild camping. They document their experiences in various locations, including the Dolomites in Italy and parts of the UK. Their content often features scenic views and emphasises enjoying nature. The creator also touches on themes of mental health and embracing authenticity.
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