What kind of content does Emily make?
Emily crafts engaging makeup and skincare content, sharing expert tutorials and honest product reviews across platforms like Instagram. She specializes in demystifying popular beauty trends, from achieving the coveted 'glass skin' look to showcasing the latest in lip products, foundations, and blush. Brands will appreciate her detailed product spotlights, often featuring popular names like Maybelline and Huda Beauty, and her consistent engagement with key retailers.
Are you a brand that’s partnered with Emily?
Verify your partnership
Who is Emily’s audience?
Emily's audience is likely comprised of individuals interested in achieving a polished, "glass skin" aesthetic, actively seeking makeup and skincare advice. Their intent signals are strong, indicated by their engagement with tutorial and review content. While Emily's current Instagram engagement rate of 0.98% is below the platform benchmark (1.5%), the focus on detailed tutorials and product reviews suggests a potentially high-quality, dedicated audience that could be nurtured for deeper engagement on Nutcake.
Which creators are similar to Emily?
If you're looking for creators like this creator, you'll love those who share makeup and skincare tips, beauty tutorials, product reviews, and achieve that coveted glass skin look.
Sharon
Instagram @beautiful_glowy_skin
This creator posts videos about beauty and makeup products. They share reviews and demonstrations of various items, including lip products from brands like Charlotte Tilbury and NARS, skincare from Elemis and Kiehl's, and makeup from Armani Beauty and YSL Beauty. The creator also discusses fragrances and press-on nails, often providing discount codes for the featured products.
Ryan Bourne
Instagram @ryanbournex
This creator posts makeup tutorials and transformations, often showcasing dramatic eye looks and full-coverage foundation. They frequently use products from brands such as Made By Mitchell, HNB Cosmetics, and Fenty Beauty. The creator also shares skincare routines, including product recommendations for addressing common skin concerns. Content includes 'get ready with me' videos for various occasions and demonstrations of popular makeup techniques like underpainting and contouring.
Jesse Rose
TikTok @jesserosesings · Instagram @jesserosesings
The creator makes beauty videos about skincare, makeup and fragrance. They do unboxings, product reviews, empties, and routine videos, showing how products look and work. They test items like mascara, sunscreen, cleansers and perfumes, talking about packaging and scents. They often share PR boxes and discount codes in captions, and sometimes do ASMR restocking videos.
Frequently asked questions
Sign in to view Emily's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Emily today
You can use Nutcake’s agentic tools for free. Sign up today to work with Emily on your creator campaign.