What kind of content does Emily make?
Emily offers engaging makeup and skincare content on Instagram, specializing in detailed tutorials and honest product reviews. She breaks down how to achieve popular looks like 'glass skin,' featuring a range of brands from Maybelline to Huda Beauty. Her expertise in lip products, foundations, and blush, alongside skincare routines, makes her a valuable voice for beauty brands looking to connect with an engaged audience.
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Who is Emily’s audience?
Emily's audience is likely comprised of beauty enthusiasts in GB seeking practical makeup and skincare advice, with a particular interest in achieving "glass skin." Her Instagram engagement rate of 0.98% is below the platform benchmark of 1.5%, suggesting potential for growth in audience interaction. While follower count is modest, the specific niche indicates a dedicated segment of users actively looking for product reviews and tutorial content. This presents an opportunity for Nutcake to engage this audience with targeted campaigns and creator tools designed to boost engagement.
Which creators are similar to Emily?
If you're looking for creators like Emily, you'll love these beauty gurus who share makeup, skincare, and glass skin tutorials and honest product reviews.
Sharon
Instagram @beautiful_glowy_skin
This creator posts videos about beauty and makeup products. They share reviews and demonstrations of various items, including lip products from brands like Charlotte Tilbury and NARS, skincare from Elemis and Kiehl's, and makeup from Armani Beauty and YSL Beauty. The creator also discusses fragrances and press-on nails, often providing discount codes for the featured products.
Ryan Bourne
Instagram @ryanbournex
This creator posts makeup tutorials and transformations, often showcasing dramatic eye looks and full-coverage foundation. They frequently use products from brands such as Made By Mitchell, HNB Cosmetics, and Fenty Beauty. The creator also shares skincare routines, including product recommendations for addressing common skin concerns. Content includes 'get ready with me' videos for various occasions and demonstrations of popular makeup techniques like underpainting and contouring.
Jesse Rose
TikTok @jesserosesings · Instagram @jesserosesings
The creator makes beauty videos about skincare, makeup and fragrance. They do unboxings, product reviews, empties, and routine videos, showing how products look and work. They test items like mascara, sunscreen, cleansers and perfumes, talking about packaging and scents. They often share PR boxes and discount codes in captions, and sometimes do ASMR restocking videos.
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