What kind of content does Michelle make?
Michelle's TikTok and Instagram channels are a vibrant exploration of all things floral. She shares practical advice on everything from planting bulbs and sowing seeds to preparing dahlias for the season ahead. Viewers can also find inspiration for stunning floral arrangements and learn about seasonal blooms like tulips and narcissi, all presented with a focus on cultivating a productive cutting garden and achieving naturalistic displays.
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Verify your partnershipWho is Michelle’s audience?
Michelle's audience is likely comprised of individuals interested in home gardening, floral design, and seasonal flower cultivation, primarily located in Great Britain. Their intent signals suggest a desire for practical advice, inspiration for their own gardens, and aesthetic appreciation of floral arrangements. While her TikTok engagement rate of 5.61% significantly surpasses the benchmark (approx. 3.0%), her Instagram ER of 0.04% is considerably below its benchmark (approx. 1.5%), indicating a strong, highly engaged TikTok community and a need to re-evaluate Instagram strategy.
Which creators are similar to Michelle?
If you're looking for creators like this creator, your audience will love seasonal flower growing tips and beautiful floral arrangement inspiration.
Luke Newnes
TikTok @man_about_gardening · Instagram @man_about_gardening
This creator shares content about gardening, focusing on various plants and garden projects. They discuss specific flowers like roses, dahlias, and hydrangeas, as well as trees and shrubs. The content also includes garden renovations, the use of garden structures like pergolas, and practical tips such as mulching and pressure washing.
Earthly Garden
TikTok @wabisabigarden
This creator posts videos about gardening and flower arrangements. They share tips on various gardening techniques such as planting seeds, transplanting, cutting, and rooting plants. The videos also showcase beautiful flowers, including roses and yellow flag irises.
Allie Smith
Instagram @alliesarasmith
This creator shares advice and tips for people with new build gardens. They focus on practical horticultural knowledge, such as understanding and improving soil health, and selecting suitable plants. The content also explores transforming outdoor spaces over time, encouraging a staged approach rather than instant completion. The creator highlights the benefits of gardening for wildlife and growing your own produce, sharing personal experiences and offering guidance for beginners.
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