What kind of content does Milly make?
Milly offers a vibrant blend of fashion and beauty content, featuring outfit inspiration, makeup tutorials, and product hauls across her Instagram. Her feed also captures her adventures through travel diaries and reflections on personal well-being. Milly seamlessly integrates lifestyle elements, from seasonal event coverage to motivational discussions, making her a relatable and engaging voice for brands looking to connect with an audience interested in style, self-care, and exploration.
Are you a brand that’s partnered with Milly?
Verify your partnership
Who is Milly’s audience?
Milly's audience is likely comprised of individuals interested in aspirational lifestyle content, particularly within fashion, beauty, and travel. Their intent signals suggest they are seeking product recommendations and inspiration, as evidenced by her focus on hauls. Milly's Instagram engagement rate of 4.11% significantly outperforms industry benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly engaged and receptive follower base. This suggests strong potential for driving conversions on sponsored content and product placements.
Which creators are similar to Milly?
If you're looking for creators like Milly, target audiences interested in fashion, beauty, travel, and lifestyle content, especially those who enjoy product hauls.
Jennifer Malengele
TikTok @thebayliebleu · Instagram @bayliebleu
This creator shares content about their daily life, including fashion hauls and unboxing videos. They also post about trying new food and drinks, often sharing honest reviews. Travel content is also featured, with videos from trips to places like Miami and Rome. The creator sometimes discusses personal topics such as self-love and changing their hair.
Ashley Taylor
TikTok @ashleyetaylor
This creator posts videos about fashion, beauty, and lifestyle topics. They share routines such as 'Get Ready With Me' for the gym or morning routines, including skincare and hair styling. The content also features fashion hauls, showcasing clothing items, and personal style choices like hair dyeing. Additionally, some videos touch on personal experiences and reflections.
Erin Walters
TikTok @erinwalters4
This creator shares content related to fashion and beauty. They post videos about new hairstyles, outfits for different seasons, and skincare routines. The creator also shares their experiences attending events and trying new products like jewellery and flavoured drinks. They often feature popular brands and trends in their posts.
Frequently asked questions
Sign in to view Milly's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Milly today
You can use Nutcake’s agentic tools for free. Sign up today to work with Milly on your creator campaign.