What kind of content does Kelly make?
Kelly shares the rewarding journey of cultivating an allotment on Instagram, offering practical tips for growing vegetables like tomatoes and pumpkins. Their content blends expert gardening advice, from strengthening seedlings to weathering storms, with relatable personal experiences, including their cancer and pregnancy journey. Kelly's enthusiasm for planting shines through, often celebrated with seed giveaways.
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Verify your partnershipWho is Kelly’s audience?
Kelly's audience is likely comprised of UK-based individuals interested in home gardening, particularly vegetable cultivation and allotment life. Their intent signals are strong, indicated by a high engagement rate (ER) of 9.12% on Instagram, significantly exceeding benchmarks like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This suggests a highly engaged community actively seeking practical gardening tips and participating in community initiatives like seed giveaways, indicating a high quality of interaction and potential for conversion on Nutcake.
Which creators are similar to Kelly?
If you're looking for creators like this creator, you'll love their content if you're passionate about growing your own vegetables and enjoy following along with a personal gardening journey.
Charlotte Copley
Instagram @my_allotment_story
This creator shares content about gardening, focusing on their allotment and growing vegetables such as potatoes and onions. They also cover beekeeping, including winter hive inspections and feeding bees. Additionally, the creator documents their journey learning floristry, preparing to grow and arrange their own wedding flowers. They also share occasional lifestyle content, such as activities with friends and family and their dog.
Dr Rachel Greenhill
TikTok @rachelsallotment · Instagram @rachels.allotment
This creator shares content about growing a variety of plants, including tomatoes, sweet peas, and hydrangeas. They offer tips on sowing seeds, protecting plants from cold weather, and managing common gardening issues such as watering and pests. The creator also documents their experiences with new gardens, including a new build garden and an allotment, and shares their progress with vegetables like broad beans and garlic.
Nettles and Petals
TikTok @nettlesandpetals · Instagram @nettlesandpetals
This creator posts videos about various gardening techniques and projects. They share advice on sowing seeds, such as sweet peas and garlic, and demonstrate how to save seeds from vegetables like tomatoes and cucumbers. The creator also offers tips on building garden structures for biodiversity, composting, and preserving harvests. Additionally, they provide instructions for making homemade remedies and recipes using garden produce.
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