What kind of content does Melissa make?
Melissa offers a comprehensive guide to all things beauty on TikTok. She dives deep into makeup and skincare, providing detailed reviews of everything from lip liners to sunscreens, with a keen eye for finish and longevity. Her content also features practical advice on routines for various skin types and highlights haircare essentials, making her a go-to source for beauty enthusiasts.
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Who is Melissa’s audience?
Melissa's audience is likely comprised of beauty enthusiasts in the UK actively seeking makeup and skincare advice. Their intent signals are strong, indicated by a high engagement rate (ER) of 7.44% on TikTok, significantly exceeding benchmarks for platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This suggests a highly receptive and engaged community that trusts Melissa's product reviews and beauty routines, making them valuable for brands seeking authentic endorsements and direct consumer interest within the beauty and cosmetics sector.
Which creators are similar to Melissa?
If you're looking for creators like Melissa, you'll find them perfect for anyone seeking honest makeup and skincare reviews, plus inspiration for their daily beauty routines.
Vic
Instagram @skinandvic
This creator makes videos focused on reviewing a variety of makeup and skincare products. They often demonstrate new blushes, mascaras, and foundations, discussing their application, finish, and how they wear throughout the day. The content also features comprehensive skincare routines, showcasing different serums, moisturisers, and SPF. Additionally, they review beauty tools like LED masks and explore specific product combinations, such as wedding lip looks. The creator details product availability and price points, ranging from affordable to luxury items.
May Akhtar
TikTok @maytahmi · Instagram @maytahmi
This creator focuses on makeup tutorials and product reviews. They often showcase colourful and graphic eyeliner looks, alongside tutorials for full face makeup using various brands. The creator also shares fashion content, particularly focusing on modest and petite outfits, and occasionally posts about skincare routines.
Suki Bedeaux
TikTok @sukibedeaux · Instagram @sukibedeaux
This creator posts videos about makeup and skincare routines. They often showcase new beauty products, share 'get ready with me' style content, and demonstrate makeup application techniques. The creator also features product reviews and occasionally shares lifestyle content, such as travel or mindfulness topics.
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