What kind of content does New Rules make?
New Rules crafts original songs and acoustic covers that delve into themes of love, relationships, and personal emotions, often with nods to specific musical influences. Beyond their heartfelt music, they offer a behind-the-scenes look at their creative process through content on music production, vocal arrangements, and insights into the industry. Their TikTok channel also features glimpses into their lifestyle, creating a well-rounded and authentic connection with their audience.
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Who is New Rules’s audience?
New Rules' audience is likely comprised of young adults and teenagers drawn to relatable, emotionally resonant music. Their high TikTok engagement rate (6.86% ER) significantly surpasses benchmarks (TikTok ~3.0%), indicating a highly active and invested community. This suggests strong intent signals for new music releases, behind-the-scenes content, and potentially merchandise. The creator's blend of original songs and acoustic covers, coupled with lifestyle elements, fosters a deep connection, promising high-quality engagement and a receptive audience for future content and brand collaborations.
Which creators are similar to New Rules?
If you're looking for creators like this creator, you'll find perfect partners for your brand's lifestyle and love song campaigns, who also excel in original music and acoustic covers.
Persia Holder
TikTok @persiaholder · Instagram @persiaholder
This creator shares videos featuring their original songs, which often explore themes of heartbreak, unrequited love, and complex relationships. They also post content related to music, including live performances, acoustic renditions of their songs, and behind-the-scenes footage from shows, such as a trip to Paris to support another artist. Additionally, the creator sometimes shares hair tutorials, focusing on styling curly hair.
Tim Gallagher
TikTok @timgallaghermusic
This creator posts videos of themselves singing and playing music. They often share original songs they have written, with themes revolving around love and relationships. Some content includes performances in different acoustic settings and mentions of recording music for an album. They also occasionally share cover songs and performances with other artists.
lili caseley
Instagram @lilicaseley_
This creator posts videos about their music, including new song releases and acoustic versions of existing tracks. They also share content related to songwriting, often discussing the inspiration behind their lyrics and collaborations. Some posts feature behind-the-scenes footage from music video shoots and personal reflections on their creative journey. Additionally, the creator has shared a TV advert soundtracked by their music.
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