What kind of content does Naomi make?
Naomi brings a fresh perspective to home improvement and organization on Instagram. Her feed is a treasure trove of stylish DIY projects and practical tips for creating beautiful, functional living spaces. From clever storage solutions to seasonal decor refreshes and outdoor area inspiration, Naomi’s content offers brands a glimpse into a world of aspirational yet achievable home aesthetics.
Are you a brand that’s partnered with Naomi?
Verify your partnership
Who is Naomi’s audience?
Naomi's audience is likely comprised of homeowners and renters actively seeking inspiration and practical advice for enhancing their living spaces. Their intent signals are strong, indicated by high engagement rates on her Instagram profile (4.77% ER, significantly above the 1.5% benchmark). This suggests a highly invested community, eager to consume content related to home improvement, organization, and DIY projects. Expect this audience to be receptive to product recommendations, tutorials, and aspirational decor ideas, demonstrating a high-quality engagement potential for brands in the home goods and DIY sectors.
Which creators are similar to Naomi?
If you're looking for creators like this creator, you'll find inspiration for transforming your living space with smart organization, stylish decor, and achievable DIY projects.
Alexis Austin
Instagram @alexisandraaustin
This creator shares content about home renovations, interior design, and DIY projects. They document their journey of transforming their house into a home, often sharing details about specific rooms like the kitchen, primary bedroom, and bathroom. The creator also provides shopping links for furniture and decor, focusing on achieving a timeless and collected aesthetic.
Mayra Isabel
Instagram @mayratouchofglam
This creator posts videos about home improvement projects, such as transforming backyards into outdoor living spaces with fire pits and decorating them. They also share content related to beauty routines, including makeup tutorials and skincare. Additionally, the creator documents lifestyle content like organising their home, creating coffee stations, and sharing holiday outfits for trips.
Sofia Rose Gabay
Instagram @sofia.gabay
The creator shares content about home improvement and lifestyle topics. They discuss finding home furniture through Wayfair and home buying journeys with Zillow, offering tips and sharing their own experiences. The creator also posts about fashion, showcasing outfits from Old Navy's denim collection for various occasions. Additionally, they share healthy recipes, skincare routines, and beauty tips, often recommending specific products.
Frequently asked questions
Sign in to view Naomi's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Naomi today
You can use Nutcake’s agentic tools for free. Sign up today to work with Naomi on your creator campaign.