What kind of content does Mimi Malthouse make?
Mimi Malthouse shares her passion for beauty and fashion across TikTok and Instagram. Her content features engaging makeup tutorials, dramatic hair transformations, and honest product hauls, often highlighting brands like Kylie Cosmetics and NARS. Beyond beauty, Mimi offers style inspiration and glimpses into her travels, from the South of France to Marrakech, making her a versatile partner for brands seeking authentic lifestyle content.
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Verify your partnershipWho is Mimi Malthouse’s audience?
Mimi Malthouse's audience is primarily interested in aspirational lifestyle content, specifically within beauty, fashion, and travel. Her strong engagement on Instagram (4.95% ER, significantly above the 1.5% benchmark) suggests a highly dedicated and responsive community actively seeking product recommendations and style inspiration. While her TikTok ER (0.15%) is below benchmark, the sheer volume of followers indicates broad reach. This audience is likely looking for authentic reviews, styling tips, and curated travel experiences, presenting opportunities for partnerships focused on visual appeal and trend-driven products.
Which creators are similar to Mimi Malthouse?
If you're looking for creators like Mimi Malthouse, you'll find them perfect for brands targeting audiences interested in beauty, fashion, makeup, hair, and travel inspiration.
Sofia Chaparro
TikTok @sofiachaparrorr
This creator posts videos about beauty and fashion. They share tutorials on makeup application, skincare routines, and hairstyling. The content also features product reviews and demonstrations, often highlighting specific brands and items they use. Additionally, the creator shares personal moments, such as celebrating birthdays and discussing their personal style.
Lyss
Instagram @alyssadownsworth
This creator produces social media content primarily centred on fashion and beauty. Their videos often showcase hair-related topics, including collaborations with hair extension brands where discount codes are offered. The creator also features clothing items from various labels. Additionally, content is shared highlighting aesthetically pleasing locations.
Marybridget Stanley
TikTok @marybridgetstanleyx · Instagram @marybridgetstanleyx
The creator posts videos about fashion, makeup routines, and daily activities like shopping and traveling. They share their experiences with hairstyle styling for events and often discuss personal opinions on beauty treatments. Their content includes unboxing and showing gifts and flowers, as well as vlogs of day-to-day life and self-care routines.
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