What kind of content does Emily on Toast make?
Emily on Toast crafts vibrant, accessible recipes across Instagram and TikTok, specializing in healthy, high-fibre dishes like one-pan meals and baked goods. Her content emphasizes seasonal produce and practical tips for reducing food waste, alongside delicious vegetarian and gluten-free options. Brands seeking to connect with an audience interested in mindful eating and home cooking will find a natural fit with Emily's approachable and inspiring culinary approach.
Are you a brand that’s partnered with Emily on Toast?
Verify your partnershipWho is Emily on Toast’s audience?
Emily on Toast's audience is likely comprised of health-conscious individuals in the UK interested in practical, sustainable cooking. Their intent signals are strong, indicated by high engagement rates that significantly outperform platform benchmarks (Instagram: 11.54% vs. 1.5% benchmark, TikTok: 4.75% vs. 3.0% benchmark). This suggests a highly receptive and actively participating community eager for Emily's vegetarian recipes, meal prep ideas, and tips on reducing food waste. Their strong engagement points to a high-quality audience receptive to brand partnerships focused on food, sustainability, and healthy living.
Which creators are similar to Emily on Toast?
If you're looking for creators like Emily on Toast, you'll find inspiration for delicious vegetarian recipes, smart meal prep, and tips to reduce food waste.
Lilly
TikTok @foodie_lilly · Instagram @foodie_lilly
This creator focuses on sharing a variety of healthy and high-fibre recipes. Many of the dishes are designed to be quick and easy to prepare, often taking 15 minutes or less. The content includes recipes for breakfast, lunch, and dinner, frequently featuring eggs, chicken, beans, and vegetables. Some posts also offer tips on dining out or share personal travel experiences.
Lauren Leyva
TikTok @lauren.leyva · Instagram @laurenleyva
This creator shares easy and budget-friendly recipes, often focusing on one-pan meals and batch cooking for efficiency. They also provide tutorials on baking, with a particular focus on seasonal bakes like Christmas desserts. Additionally, the creator offers guidance on healthy eating habits and meal planning, alongside content aimed at teaching children to cook and eat well.
WHAT KD EATS
Instagram @whatkdeats
This creator focuses on making food content for individuals cooking alone. They share quick and easy recipes, often highlighting high-protein, low-calorie, and budget-friendly meals. Their videos cover meal preparation strategies, ideas for grocery shopping for one, and tips to reduce food waste. The creator also discusses personal wellness topics, including improving sleep through dietary choices and exploring alternatives to caffeine. Occasionally, they feature creative and fun food concepts, such as themed recipes for holidays.
Frequently asked questions
Sign in to view Emily on Toast's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Emily on Toast today
You can use Nutcake’s agentic tools for free. Sign up today to work with Emily on Toast on your creator campaign.