What kind of content does steph make?
Steph creates engaging makeup tutorials and skincare routines on TikTok, offering detailed demonstrations of eye makeup looks and popular lip colour combinations. Their content highlights favourite beauty products and techniques, providing viewers with practical advice for achieving their desired looks. Steph also offers glimpses into their personal beauty journey, sharing updates on hair and nail appointments.
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Who is steph’s audience?
Steph's audience is likely composed of beauty enthusiasts in GB seeking practical makeup and skincare advice. Their high engagement rate (17.03% ER on TikTok, significantly above benchmark rates of ~3.0% for the platform) suggests a highly receptive and active community, eager to discover new products and techniques. This indicates strong potential for driving conversions on beauty products and affiliate links, as viewers are actively participating and likely trusting Steph's recommendations.
Which creators are similar to steph?
If you're looking for creators like steph, you'll love discovering beauty gurus who share makeup tutorials, skincare routines, and the latest lip colour and eye makeup trends.
Kristy Webley
TikTok @kristywebley · Instagram @kristywebley
This creator posts videos focused on makeup tutorials and product reviews. They frequently demonstrate makeup application techniques, such as contouring hacks and eyeshadow application. The content also includes GRWM (Get Ready With Me) videos, showcasing routines for different occasions and featuring a variety of beauty products from different brands.
Keisha
TikTok @keikeimua
This creator posts tutorials and demonstrations of various makeup looks. They often focus on creative and editorial styles, featuring bold colours and unique techniques such as using their fingers for eyeshadow application. Their content includes detailed breakdowns of the products used, covering items for base, eyes, and lips, and they also occasionally share content about personal style, including trying on new glasses and wigs.
Dori
Instagram @makeupbydoori
This creator posts makeup tutorials and demonstrations. They often showcase different makeup products and techniques, including full face applications and lip liner combinations. The creator also shares content from photoshoots and behind-the-scenes looks at their work as a makeup artist. They frequently collaborate with beauty brands and feature other makeup artists.
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