What kind of content does On The Tools make?
On The Tools brings a dose of humor and relatability to the world of construction and trades. Their TikTok and Instagram videos capture the funny, everyday moments of building sites, often featuring popular sounds and comedic scenarios. Beyond the laughs, they offer practical advice on working efficiently and share honest tool reviews, making their content a valuable resource for anyone in the trades.
Are you a brand that’s partnered with On The Tools?
Verify your partnership
Who is On The Tools’s audience?
On The Tools' audience is primarily comprised of tradespeople and individuals interested in construction, likely from the UK given their location. Their high engagement rates (TikTok 4.23%, Instagram 2.67%) significantly outperform industry benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly receptive and active community. Viewers are likely seeking relatable humor, practical insights into tools and building sites, and authentic content from within the trades. This suggests strong potential for brands targeting this demographic, as the audience demonstrates a clear intent to engage with relevant content and a high-quality interaction level.
Which creators are similar to On The Tools?
If you're looking for creators like this creator, partner with those who bring relatable humor and authentic insights from the construction and trades world to engage your audience.
The Bald Builders
TikTok @thebaldbuildersofficial · Instagram @thebaldbuilders
This creator focuses on construction and building projects, often sharing behind-the-scenes footage of their work. Their content includes demonstrations of building techniques, such as bricklaying and concrete pouring, as well as showcasing the use of various tools and materials. They also document challenges encountered on building sites, like dealing with unexpected discoveries or logistical issues, and highlight collaborations with other tradespeople and companies.
Ginger Wood Works
TikTok @gingerwoodworks · Instagram @gingerwoodworks
This creator posts videos about home improvement and DIY projects. They showcase various tools, including those from WORKPRO and DeWalt, demonstrating their use in tasks like snow removal, woodworking, and floor epoxy application. The content often includes tips and tricks for carpentry, tool organisation with mini tool chests, and assembling structures like decks and mailboxes. They also share personal reflections on life and gratitude.
Conor Kelly
TikTok @conor_the_digger_driver · Instagram @conor_the_digger_driver
This creator posts videos about their work as a digger driver, showing tasks like digging foundations and footings for construction projects. They also share vlogs documenting daily life, including family activities like 'Daddy Daughter Day' and meal preparations such as steak night and baking. The content also features behind-the-scenes looks at filming days, visits to businesses, and occasional comedic or observational clips about everyday life and driving.
Frequently asked questions
Sign in to view On The Tools's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with On The Tools today
You can use Nutcake’s agentic tools for free. Sign up today to work with On The Tools on your creator campaign.