What kind of content does PlanetFood make?
PlanetFood crafts delightful recipe tutorials across TikTok and Instagram, showcasing a passion for both sweet and savory dishes. From decadent cheesecakes and butter chicken to innovative snack hacks and air fryer creations, their content offers accessible culinary inspiration. Brands can connect with an engaged audience through visually appealing, easy-to-follow guides that explore everything from specific ingredients to global flavors.
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Who is PlanetFood’s audience?
PlanetFood's audience is likely comprised of home cooks and aspiring bakers in the GB region seeking accessible, step-by-step culinary inspiration. Their intent signals are strong, evidenced by high engagement rates that significantly outperform TikTok benchmarks (1.64% ER vs. 3.0% benchmark) and exceed Instagram benchmarks (2.28% ER vs. 1.5% benchmark). This suggests a highly receptive and engaged community eager for recipe tutorials and snack ideas, indicating excellent potential for brand partnerships and product integration.
Which creators are similar to PlanetFood?
If you're looking for creators like this creator, you'll find delicious recipes, baking tutorials, and snack ideas perfect for home cooks and food enthusiasts.
Sam Stern
TikTok @samsterncooks
This creator shares recipes primarily using an air fryer, focusing on quick and convenient meals. They often create 'fakeaway' versions of popular dishes, like salt and pepper chicken tenders and McChicken sandwiches, as well as high-protein options. The content also features festive recipes, including Christmas-themed snacks and sides such as crispy cheese boats and camembert filo cups.
Remi Idowu
TikTok @foodbyremi · Instagram @foodbyremi
This creator shares a variety of recipes, focusing on both sweet and savoury dishes. They often post baking tutorials, covering topics such as cakes, cookies, and pretzels. The creator also shares recipes for main courses like chicken curry, chicken wings, and roast chicken. Some videos offer cooking hacks, such as a doner kebab recipe, and drink recipes like a hazelnut latte slushie. They also recently shared content related to their wedding.
Sam Way
TikTok @samseats
This creator posts videos about cooking and preparing a variety of dishes. They often showcase recipes for burgers, pasta, and traditional Christmas side dishes. The creator also shares content related to comfort food, such as roast dinner sandwiches and brunch ideas. Many videos feature ASMR-style cooking, focusing on the sounds of food preparation.
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