What kind of content does Soph make?
Soph offers a unique look into the life of a PhD student and scientist. On TikTok, they blend practical advice for laboratory techniques, like optimizing scientific blots, with relatable insights into their academic journey. Their content is infused with humor and engagement with trending sounds, making complex science accessible and entertaining for a broad audience.
Are you a brand that’s partnered with Soph?
Verify your partnership
Who is Soph’s audience?
Soph's audience is likely composed of students, aspiring scientists, and individuals interested in academic life and STEM. Their intent signals are strong, indicated by Soph's high TikTok engagement rate of 9.76%, significantly outperforming benchmarks like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This suggests a highly engaged community actively seeking Soph's unique blend of laboratory tips, academic journey insights, and science humor. The quality of engagement is exceptional, pointing to a receptive audience eager for authentic, relatable content from a PhD student navigating the scientific world.
Which creators are similar to Soph?
If you're looking for creators like Soph, you'll love content that blends insightful lab tips, relatable academic journeys, and a good dose of science humor for fellow PhD students and aspiring scientists.
Dr Katie
Instagram @phd_katie
This creator shares videos about their work as a science researcher. They show daily tasks in the lab, including preparing and imaging samples for microscopy, and looking after cell cultures. The content also covers molecular biology methods like designing DNA plasmids and cloning experiments. Additionally, they document academic milestones such as attending scientific conferences and completing their PhD oral examination, alongside aspects of their personal life as a full-time scientist.
Taz
Instagram @taz.phd
This creator shares content related to life as a scientist, focusing on laboratory tips and research. They discuss topics such as liquid biopsies for cancer detection and methods for academic writing. The creator also shares insights into their own research journey, including transitioning between fields and the challenges of academia. They highlight tools and resources that can aid scientific study and productivity, such as AI writing assistants and podcast applications.
Alexus Cazares
Instagram @alexuscazares
This creator posts content about pursuing a PhD, particularly in STEM fields. They share insights into the academic lifestyle, offering advice on whether a PhD is the right path and discussing the realities of graduate school. The creator also touches on topics like self-motivation, research, and managing time effectively. Additionally, they share personal vlogs, travel experiences, and motivational content about living in the moment and pursuing personal goals.
Frequently asked questions
Sign in to view Soph's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Soph today
You can use Nutcake’s agentic tools for free. Sign up today to work with Soph on your creator campaign.