What kind of content does Oscar Piastri make?
Oscar Piastri offers an inside look into the thrilling world of motorsports, primarily on TikTok and Instagram. His content dives deep into the intricate designs of his racing helmets, revealing the personal stories and tributes woven into each one. Fans also get exclusive access to race weekends, track insights, and discussions on cutting-edge car technology and career logistics. Oscar also seamlessly integrates engaging brand partnerships into his authentic racing narrative.
Are you a brand that’s partnered with Oscar Piastri?
Verify your partnership
Who is Oscar Piastri’s audience?
Oscar Piastri's audience is likely comprised of dedicated motorsports enthusiasts, ranging from casual fans to deeply engaged followers of Formula 1 and related racing disciplines. Their intent signals are strong, indicated by exceptionally high engagement rates on both TikTok (17.71%) and Instagram (36.54%), significantly outperforming industry benchmarks (TikTok ~3.0%, Instagram ~1.5%). This suggests a highly receptive and interactive community eager for content on race weekends, car technology, and brand partnerships within the motorsports ecosystem. The quality of engagement appears to be excellent, presenting a valuable opportunity for brands seeking to connect with this passionate and responsive demographic.
Which creators are similar to Oscar Piastri?
If you're looking for creators like this creator, partner with influencers who captivate audiences with their passion for motorsports, cutting-edge car technology, and thrilling race weekend content.
Ruroc Helmets
TikTok @ruroc
This creator posts videos about motorcycle helmets and accessories. They showcase new helmet designs, features like integrated audio systems and medical IDs, and installation guides. The content also features stunts and riders performing in various settings, sometimes comparing the creator's stunts to Evel Knievel.
Quadrant
TikTok @team_quadrant · Instagram @team_quadrant
The creator focuses on video game playthroughs, especially related to racing games like F1 Esports. They also make content around competitive gaming events, showcasing matches and providing commentary. Occasionally, their videos include real-world racing experiences and challenges. There are segments featuring humor and personal commentary, as well as some lifestyle content, such as launching new apparel and behind-the-scenes looks.
Dizzee Rascal
TikTok @dizzee_rascal
This creator posts videos about cars, often featuring custom modifications and exchanges with other car enthusiasts. They also share content related to their music career, including live performances and tours. Additionally, the creator posts motivational messages and holiday greetings.
Frequently asked questions
Sign in to view Oscar Piastri's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Oscar Piastri today
You can use Nutcake’s agentic tools for free. Sign up today to work with Oscar Piastri on your creator campaign.