What kind of content does Phillip make?
Phillip crafts accessible and delicious plant-based recipes, perfect for home cooks on a budget. Their TikTok and Instagram feeds are filled with vibrant, easy-to-follow meals like chickpea curry and creative tofu dishes. Beyond the kitchen, Phillip offers a glimpse into their life, sharing travel adventures, sports event experiences, and insights into running a small business, making them a relatable and engaging personality for brands.
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Who is Phillip’s audience?
Phillip's audience is likely composed of individuals interested in accessible, plant-based eating, particularly those seeking budget-friendly and simple meal solutions. Their intent signals are strong, indicated by exceptionally high engagement rates on both TikTok (7.78%) and Instagram (6.83%), significantly outperforming benchmarks for these platforms (TikTok ~3.0%, Instagram ~1.5%). This suggests a highly receptive and actively engaged community, demonstrating a strong propensity to interact with Phillip's content, making them a valuable audience for brands in the food, lifestyle, and sustainability sectors.
Which creators are similar to Phillip?
If you're looking for creators like Phillip, you'll love content that makes plant-based cooking simple, affordable, and delicious for everyone.
Eat with Aleesha
Instagram @eatwithaleesha
This creator shares recipes for plant-based meals, focusing on vegan dishes. Their content includes tutorials for making salads, pesto, curries, and various baked goods. They also share travel vlogs highlighting vegan-friendly destinations and experiences.
Tasty Curls
TikTok @tastycurls · Instagram @tastycurls
This creator primarily posts recipes for vegan dishes. The recipes feature a variety of ingredients, including tofu, aubergine, and various vegetables, often prepared with a focus on flavourful sauces and spices. They also share content about outdoor activities like hiking and their experiences attending cooking workshops and dining at vegan restaurants.
Rhian Melvin
TikTok @rhi.scran · Instagram @rhi.scran
This creator shares recipes for plant-based meals, often focusing on comfort food and high-protein dishes. Their content includes detailed instructions for dishes such as spicy chipotle pasta, savoury oats, lentil curry, and Thai green curry meatballs. The creator also shares grocery hauls and occasional restaurant reviews, with a focus on accessible and flavourful vegan cooking.
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