What kind of content does Phillip make?
Phillip brings a vibrant and accessible approach to plant-based cooking, sharing delicious, budget-friendly recipes on TikTok and Instagram. His content highlights easy-to-make meals like chickpea curry and creative tofu dishes, making vegan eating approachable for everyone. Beyond the kitchen, Phillip offers a glimpse into his life, from travel adventures to insights on running a small business, providing a well-rounded and engaging presence.
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Who is Phillip’s audience?
Phillip's audience is likely composed of individuals interested in accessible, plant-based eating, with a strong emphasis on ease and affordability, primarily located in the UK. Their intent signals are clear: seeking practical, budget-friendly vegan recipes, particularly those featuring tofu. Phillip's engagement rates are exceptionally high, with TikTok at 7.78% and Instagram at 6.83%, significantly outperforming benchmark averages for both platforms (TikTok ~3.0%, Instagram ~1.5%). This suggests a highly dedicated and interactive community, indicating strong potential for brand partnerships focused on recipe development, ingredient promotion, or kitchenware.
Which creators are similar to Phillip?
If you're looking for creators like Phillip, you'll love their easy, budget-friendly plant-based recipes perfect for anyone wanting to cook delicious vegan meals.
Eat with Aleesha
Instagram @eatwithaleesha
This creator shares recipes for plant-based meals, focusing on vegan dishes. Their content includes tutorials for making salads, pesto, curries, and various baked goods. They also share travel vlogs highlighting vegan-friendly destinations and experiences.
Tasty Curls
TikTok @tastycurls · Instagram @tastycurls
This creator primarily posts recipes for vegan dishes. The recipes feature a variety of ingredients, including tofu, aubergine, and various vegetables, often prepared with a focus on flavourful sauces and spices. They also share content about outdoor activities like hiking and their experiences attending cooking workshops and dining at vegan restaurants.
Rhian Melvin
TikTok @rhi.scran · Instagram @rhi.scran
This creator shares recipes for plant-based meals, often focusing on comfort food and high-protein dishes. Their content includes detailed instructions for dishes such as spicy chipotle pasta, savoury oats, lentil curry, and Thai green curry meatballs. The creator also shares grocery hauls and occasional restaurant reviews, with a focus on accessible and flavourful vegan cooking.
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