What kind of content does lily make?
Lily offers a relatable glimpse into student life, blending university vlogs with authentic skincare and beauty reviews. Her TikTok features popular brands like Rhode and Byoma, presented through engaging unboxing videos and "get ready with me" segments. Lily also shares positive affirmations and self-care routines, creating a warm and aspirational feed perfect for brands seeking to connect with a young, engaged audience.
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Who is lily’s audience?
Lily's audience is likely comprised of young adults and students interested in relatable lifestyle content, particularly within the beauty and skincare niches. Their high TikTok engagement rate (10.75% ER) significantly outperforms industry benchmarks (TikTok ~3.0% ER), indicating a highly receptive and active community. This suggests strong potential for driving conversions on product recommendations and affiliate links, as viewers are demonstrably responsive to Lily's content. The "GRWM" and "university vlogs" keywords further signal an audience seeking authentic, day-in-the-life perspectives and practical advice.
Which creators are similar to lily?
If you're looking for creators like Lily, you'll love content creators who share authentic student life, honest skincare reviews, and relatable GRWMs for university vlogs.
@glow.flame
TikTok @glow.flame
This creator shares videos about beauty and personal care products. They frequently review makeup items, such as highlighters, blush, and lip treatments, often featuring brands like Dior and Rhode. The creator also posts about skincare, hair care products, and fashion, including pyjamas and slippers. Additionally, they share content related to student life, such as acquiring a projector for their accommodation.
Karyn Kirkbride
TikTok @karynkirkbridee
This creator posts content about their morning routines and skincare. They also share aesthetic videos featuring seasonal elements like falling leaves. The creator often showcases products they use, particularly from the brand rhode, and discusses their skincare preferences.
Ella-Mae Rennison
TikTok @ellamaerennison_
The creator posts videos about skincare routines, featuring products like retinol serums and hydrating creams. They also share content related to makeup, including testing new foundations and lip oils. Other topics include hair care, nail art, and unboxing luxury accessories. The creator also shares snippets of their daily life and personal routines.
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