What kind of content does Nikki make?
Nikki offers a vibrant and honest take on the beauty world across TikTok. She dives deep into makeup and beauty product reviews, sharing her experiences with everything from foundations to blushers, and even tackling the satisfying process of makeup decluttering. Nikki also explores diverse makeup styles, from cool-toned looks to showcasing unique body jewelry, and keeps her audience informed with insights from beauty events and brand evolution.
Are you a brand that’s partnered with Nikki?
Verify your partnership
Who is Nikki’s audience?
Nikki's audience is likely comprised of beauty enthusiasts in the UK seeking makeup advice and product recommendations. Their high TikTok engagement rate of 8.28% significantly surpasses industry benchmarks (TikTok ~3.0%), indicating strong interest and active participation. This suggests viewers are not just passively consuming content but are highly receptive to Nikki's reviews and decluttering insights, signaling a valuable audience for brands looking for genuine connection and potential conversion.
Which creators are similar to Nikki?
If you're looking for creators like Nikki, you'll love makeup and beauty gurus who share honest reviews and decluttering tips to inspire your personal style.
Beautystartswithin
TikTok @beauty_starts_within87
This creator shares reviews and demonstrations of beauty products. They cover a range of items including make-up, such as eyeliner, and skincare products like cleansers and moisturisers. The creator also reviews supplements and fragrances, often highlighting specific brands and their benefits. They also occasionally promote giveaways and backup social media accounts.
CHIN RAMSAY
TikTok @ladychin_r
This creator focuses on makeup and skincare content. They share tutorials for eyeshadow and demonstrate lip combos using various cosmetic brands. The creator also shares their routines for both morning and general skincare, featuring different products. Many videos highlight specific makeup techniques and product recommendations.
blendsbybecky
TikTok @blendsbybecky
This creator shares makeup tutorials and tips, focusing on eyeliner techniques and eyeshadow application. They often feature product reviews, especially for palettes and primers, and demonstrate how to use them. The content also includes trends like pastel makeup and gems, offering inspiration for creative looks. Additionally, the creator shares insights into hair growth products and tips for achieving fuller hair.
Frequently asked questions
Sign in to view Nikki's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Nikki today
You can use Nutcake’s agentic tools for free. Sign up today to work with Nikki on your creator campaign.