What kind of content does Cole and Abbie make?
Cole and Abbie share their authentic journey through pregnancy and parenthood on Instagram. They offer relatable insights into the emotional highs and lows of IVF, the realities of the first trimester, and the joys of a growing family, including navigating early parenthood and celebrating milestones like their first Christmas with a baby bump. Their content also touches on sensitive topics like twin loss and their fundraising efforts, all delivered with a blend of vulnerability and humor.
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Who is Cole and Abbie鈥檚 audience?
Cole and Abbie's audience is likely comprised of individuals navigating or supporting others through fertility journeys, pregnancy, and early parenthood, with a significant portion likely based in the UK. Their high Instagram engagement rate (8.90% ER) significantly surpasses industry benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a deeply invested and responsive community. This suggests strong intent signals for content related to personal experiences, emotional support, and practical advice within the parenting and fertility space, promising high-quality engagement and potential for brand alignment with empathetic and supportive campaigns.
Which creators are similar to Cole and Abbie?
If you're looking for creators like Cole and Abbie, you'll find relatable stories and support for your own emotional journey through pregnancy, IVF, parenting, and loss.
Cole Abbie
TikTok @cole_abbie
This creator shares videos documenting their pregnancy journey, including updates on weekly milestones and preparations for the baby. They also post humorous content, often involving pranks on their pregnant wife or letting their child choose gifts. Some videos focus on specific aspects of pregnancy, such as baby names and third-trimester experiences.
Monique Amaka
TikTok @moniquei8 路 Instagram @iammonique_x
This creator shares content about their experiences with pregnancy and childbirth. Their videos often document the later stages of pregnancy, including attempts to induce labour and the hospital visit for the birth. The creator also shares moments of life with a newborn, including recovery after delivery and adjusting to life as a parent.
Katie Bonful
TikTok @katiebonful 路 Instagram @katiebonful
This creator shares content about their family life, including their experiences as a mother to several children. They document their pregnancies, gender reveals, and outfits of the day. The creator also shares personal reflections on motherhood, including memories of children they have lost and messages of hope for others experiencing similar grief. Their content includes family trips and daily routines.
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