What kind of content does Eirinn Reid make?
Eirinn Reid offers a captivating look into the world of equestrian sports, sharing her journey with her horse, Fleur, across TikTok and Instagram. Her content centers on the thrill of competition, from major shows like Stars Champion of Champions to the Royal Highland Show, detailing training, preparation, and show results. Eirinn's authentic storytelling provides brands with a direct connection to the dedicated equestrian community.
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Who is Eirinn Reid’s audience?
Eirinn Reid's audience is primarily comprised of dedicated equestrian enthusiasts, likely from the UK given her location, who are passionate about horse shows, competition, and training. Their intent signals are strong, indicated by exceptionally high engagement rates on both TikTok (17.81%) and Instagram (22.55%), significantly outperforming platform benchmarks (TikTok ~3.0%, Instagram ~1.5%). This suggests a highly invested and responsive community, eager for Eirinn's expert advice, behind-the-scenes content, and competitive journey, presenting a valuable opportunity for brands targeting this niche.
Which creators are similar to Eirinn Reid?
If you're looking for creators like this creator, target audiences passionate about equestrian sports, horse shows, and competitive riding training.
sophie
TikTok @_lifewithsophie_
This creator shares videos featuring equestrian content, including horses and riding. They also post about lifestyle topics such as shopping hauls from retailers like Temu and H&M, self-care products, and essentials for college life. Additionally, the creator shares travel experiences, including trips to Prague and Disneyland Paris, and discusses festive events like Christmas markets and theatre shows.
Antonio Mcintosh
TikTok @a.mcintosh20 · Instagram @antonio_mcintosh_
This creator posts videos about equestrianism, primarily focusing on show jumping with their horse. They document their progress, including wins and challenges, and share their journey with the horse from its early stages to competing. The creator also shares humorous content, including comedy sketches and funny observations, and occasionally posts about personal life events and celebrations.
Demir Topcu
TikTok @demirtopzz · Instagram @demirtopzz
Content centres on horse riding, including initiation into riding for a city girl, bareback jumping, warm-ups, and show jumping competitions with horses and ponies. They document nervousness, coaching moments, and successful rounds, often with multiple riders or friends taking turns on the same horse. The videos blend training, competition footage, and light-hearted banter, with emphasis on progression from beginners to more confident riding. There are occasional promotions for horse-related apps and editing tools (such as Dola, Dola AI, and CapCut), and captions frequently reference specific events and placements in shows.
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