What kind of content does Lucy make?
Lucy offers a serene and sophisticated glimpse into home renovation and interior design, primarily on Instagram. Her feed is a curated collection of neutral and monochrome aesthetics, beautifully showcasing hallways, bathrooms, and living spaces. Brands will appreciate her authentic approach to sharing renovation progress, specific decor choices, and practical styling ideas, all while seamlessly weaving in relatable family life moments and baby product integrations.
Are you a brand that’s partnered with Lucy?
Verify your partnership
Who is Lucy’s audience?
Lucy's audience is likely comprised of individuals interested in achievable home transformations and aspirational yet relatable interior design, primarily within the UK. Their intent signals suggest they are actively seeking inspiration and practical advice for their own living spaces, with a strong interest in neutral aesthetics and family-friendly styling. With an engagement rate of 22.83% on Instagram, Lucy's community demonstrates exceptionally high interaction, significantly surpassing benchmark rates across major platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This indicates a deeply invested and responsive audience, ripe for conversion on home goods, design services, or sponsored content.
Which creators are similar to Lucy?
If you're looking for creators like this creator, you'll find inspiration for stylish, family-friendly home renovations and neutral decor that make everyday living beautiful.
Danni
Instagram @mycosyhyggehome
This creator posts content primarily focused on home decor and lifestyle. Their videos and photos often feature their home, showcasing a neutral aesthetic and clean, tidy spaces. They share insights into home improvements, such as bathroom renovations, and demonstrate seasonal styling, particularly for autumn and Christmas. The content also includes glimpses into their daily routines and personal reflections on home life.
Isabela
Instagram @our_so_journey
This creator makes videos about home decorating and do-it-yourself projects. They often feature neutral colours and styles to create calm and cosy living spaces, adjusting themes for seasons like autumn and Christmas. Content includes practical guides for DIY tasks, such as building outdoor Christmas decorations and home renovations. They also provide reviews and recommendations for affordable home products and furniture. The creator focuses on budget-friendly solutions for improving homes.
The Surrey Renovation
Instagram @thesurreyrenovation
This creator produces content focused on home renovation and interior design projects. They document various DIY activities, showcasing transformations of bathrooms, kitchens, living rooms, and garden spaces, often including 'before and after' comparisons. The content highlights the process of making a house a home, featuring specific decor items and materials to achieve a neutral and cosy aesthetic. Viewers can find guides on projects like building a fence or installing panelling. Seasonal decor, especially during Christmas, is also a recurring theme.
Frequently asked questions
Sign in to view Lucy's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Lucy today
You can use Nutcake’s agentic tools for free. Sign up today to work with Lucy on your creator campaign.