What kind of content does Our Rural Life make?
Our Rural Life offers an authentic glimpse into modern family living and gentle parenting from the perspective of a millennial mother. Through engaging TikTok and Instagram content, they share relatable insights on raising young children, navigating technology's role, and finding balance amidst everyday joys like gardening and UK staycations. Brands will connect with a warm, honest tone that resonates with families seeking practical advice and aspirational everyday moments.
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Who is Our Rural Life’s audience?
Our Rural Life's audience is likely comprised of millennial parents, primarily mothers, in the UK, seeking relatable content on family life and gentle parenting approaches. Their high engagement rates (TikTok 5.57% ER, Instagram 8.82% ER) significantly exceed platform benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly invested and responsive community. This suggests strong intent signals for sponsored content related to family-friendly products, UK travel, and parenting resources, with potential for high conversion and brand advocacy.
Which creators are similar to Our Rural Life?
If you're looking for creators like this creator, you'll love their relatable content on raising a family with gentle parenting practices and exploring the beauty of UK staycations.
Lauren Mudd
TikTok @ourlittlehappilyeveraftr · Instagram @ourlittlehappilyeveraftr
This creator shares content about their life as a mum from Newcastle. They post about their experiences with pregnancy and birth, often sharing positive stories. They also share videos about days out with kids, including visits to science museums and toddler activities. Other content includes lifestyle topics such as dental transformations and travel plans, alongside relatable parenting moments.
Hannah Jones
Instagram @byhannahjones
This creator shares content about their family life, focusing on moments with their four children. They also share home decoration ideas, particularly seasonal styling and organisation tips. The creator discusses their experiences with DIY projects and creating a comfortable home environment. Additionally, they touch upon their work and the freedom it provides, often relating it back to family experiences and memory-making.
Jessica Bernard
TikTok @lifewiththeblackleys · Instagram @new_mummy_jess
This creator shares videos about family travel experiences, including visits to cafes with unusual features, such as fish in the dining area, and reviews of tourist activities like desert safaris and soft play centres. They also discuss their decision to leave the UK to travel the world with their children, highlighting educational and cultural experiences. Other content includes travel tips, packing advice for cold climates, and simple recipe ideas.
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