What kind of content does Our Rural Life make?
Our Rural Life offers an authentic glimpse into modern family living, sharing relatable insights on gentle parenting and navigating childhood in the digital age. Through engaging TikToks and Instagram posts, this millennial mother explores the joys and challenges of raising young children, alongside heartwarming content on UK staycations and the beauty of everyday moments. Brands seeking to connect with families will find a warm and trusted voice here.
Are you a brand that’s partnered with Our Rural Life?
Verify your partnership
Who is Our Rural Life’s audience?
Our Rural Life's audience is likely comprised of millennial parents, primarily mothers, in the UK seeking relatable content on family life and gentle parenting approaches. Their high engagement rates on both TikTok (5.57% ER) and Instagram (8.82% ER), significantly exceeding platform benchmarks (TikTok ~3.0%, Instagram ~1.5%), signal a highly invested and receptive community. These followers are actively seeking inspiration and practical advice for family activities, particularly staycations, and demonstrate a strong affinity for the creator's authentic, down-to-earth content.
Which creators are similar to Our Rural Life?
If you're looking for creators like this, you'll love following millennial mothers in the UK who share authentic family life, gentle parenting tips, and inspiring staycation ideas.
Lauren Mudd
TikTok @ourlittlehappilyeveraftr · Instagram @ourlittlehappilyeveraftr
This creator shares content about their life as a mum from Newcastle. They post about their experiences with pregnancy and birth, often sharing positive stories. They also share videos about days out with kids, including visits to science museums and toddler activities. Other content includes lifestyle topics such as dental transformations and travel plans, alongside relatable parenting moments.
Hannah Jones
Instagram @byhannahjones
This creator shares content about their family life, focusing on moments with their four children. They also share home decoration ideas, particularly seasonal styling and organisation tips. The creator discusses their experiences with DIY projects and creating a comfortable home environment. Additionally, they touch upon their work and the freedom it provides, often relating it back to family experiences and memory-making.
Jessica Bernard
TikTok @lifewiththeblackleys · Instagram @new_mummy_jess
This creator shares videos about family travel experiences, including visits to cafes with unusual features, such as fish in the dining area, and reviews of tourist activities like desert safaris and soft play centres. They also discuss their decision to leave the UK to travel the world with their children, highlighting educational and cultural experiences. Other content includes travel tips, packing advice for cold climates, and simple recipe ideas.
Frequently asked questions
Sign in to view Our Rural Life's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Our Rural Life today
You can use Nutcake’s agentic tools for free. Sign up today to work with Our Rural Life on your creator campaign.