What kind of content does Emily make?
Emily offers a relatable and authentic glimpse into motherhood, sharing practical toddler-friendly recipes and everyday family routines on TikTok. Her content captures the beautiful chaos and genuine joy of raising young children, alongside personal reflections on health and co-parenting. Brands seeking to connect with an engaged audience interested in family life and home-cooked meals will find Emily's warm and honest approach highly appealing.
Are you a brand that’s partnered with Emily?
Verify your partnership
Who is Emily’s audience?
Emily's audience is likely comprised of parents, primarily mothers in the UK, actively seeking relatable content and practical advice on family life and cooking. Their high engagement rate (12.90% ER on TikTok, significantly above benchmark averages of ~3.0%) suggests they are deeply invested in Emily's content, demonstrating strong intent to consume, share, and potentially replicate her recipes and parenting tips. This indicates a high-quality audience receptive to brand partnerships that align with themes of home, family, and everyday living.
Which creators are similar to Emily?
If you're looking for creators like this creator, you'll find relatable content for busy parents navigating the beautiful chaos of family life and everyday routines.
ellie
TikTok @_ellie.hawes
This creator shares content about their family life, including pregnancy updates and announcements. They often post about their children, discussing topics like toddler fashion and family meal ideas. The creator also shares personal reflections on motherhood and experiences such as Christmas traditions and birthday preparations. Some videos feature relatable parenting moments and humour.
SLB
TikTok @slb0208
This creator shares videos about their daily life as a mother of two. The content includes everyday challenges and joys of parenting, such as dealing with children's bath time and tidying up decorations. They also post about their experiences as a student nurse and share light-hearted, humorous moments from their married life. Some videos also touch upon health and wellbeing, mentioning products they use.
GEORGIA MAY
TikTok @georgiamgibbs28
This creator shares videos about their experiences as a mother of two young children, often documenting the daily routines and chaotic moments of family life. They also post content related to their pregnancy journey, including fitness, what they eat in a day, and the symptoms they experience. Additionally, the creator shares videos featuring hair tutorials and celebrates significant family milestones and memories.
Frequently asked questions
Sign in to view Emily's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Emily today
You can use Nutcake’s agentic tools for free. Sign up today to work with Emily on your creator campaign.