What kind of content does Bon Nappetit make?
Bon Nappetit offers a vibrant look into the culinary scene of Philadelphia and the New Jersey shore. Their Instagram feed is a feast for the eyes, showcasing new restaurant openings, enticing special menus, and must-try dishes, with a particular flair for creative cocktails and inviting outdoor dining. Beyond the plate, they also capture the pulse of the city with coverage of local events and attractions.
Are you a brand that’s partnered with Bon Nappetit?
Verify your partnership
Who is Bon Nappetit’s audience?
Bon Nappetit's audience is likely comprised of local food enthusiasts and event-goers in the Philadelphia and NJ Shore regions, actively seeking dining recommendations and cocktail insights. Their high Instagram engagement rate (5.35% ER, significantly above the 1.5% benchmark) signals strong interest and a receptive community. This audience demonstrates intent through their interaction with restaurant reviews and city event content, suggesting they are planning outings and seeking authentic local experiences. The creator's ability to foster such a dedicated following indicates a high-quality, engaged community ripe for targeted promotions and partnerships.
Which creators are similar to Bon Nappetit?
If you're looking for creators like this, you'll find them perfect for foodies and event-goers seeking authentic Philadelphia and NJ Shore dining and nightlife recommendations.
Taste of Philly
Instagram @tasteofphl
This creator posts videos about food and travel. They review popular restaurants and new food spots, often focusing on cheesesteaks, fried chicken, and pizza in Philadelphia. They also share travel experiences, highlighting national parks like Joshua Tree and the Channel Islands, as well as unique accommodations such as AutoCamp.
Mike Schulte
Instagram @itsyaboymikeofficial
This creator focuses on food reviews and local explorations, primarily in Philadelphia. They often review popular food items like cheesesteaks and pizzas, sharing their experiences with new restaurant openings and food trends. The creator also highlights historical and cultural spots within the city, encouraging audience interaction through questions and tags.
Philly Food Ladies
Instagram @phillyfoodladies
This creator posts videos about food and drink experiences in Philadelphia. They review restaurants, trying dishes like cheesesteaks, pizza, fried chicken, and vegan meals. The creator also shares content about local events, such as dating mixers and wine tours, and occasionally tries out popular snacks and drinks.
Frequently asked questions
Sign in to view Bon Nappetit's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Bon Nappetit today
You can use Nutcake’s agentic tools for free. Sign up today to work with Bon Nappetit on your creator campaign.