What kind of content does Hattie Smith make?
Hattie Smith offers a vibrant blend of fashion, beauty, and family life content across Instagram and TikTok. Her audience connects with her relatable style, from ASOS and Marks & Spencer hauls often featuring loved ones, to honest reviews of popular skincare and makeup brands like Drunk Elephant and NARS. Hattie also shares authentic glimpses into the everyday adventures of raising her three children, creating a warm and engaging online presence.
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Who is Hattie Smith’s audience?
Hattie Smith's audience is primarily interested in fashion, beauty, and relatable family content, likely driven by her clothing hauls and skincare reviews. Her strong TikTok engagement rate (7.44%) significantly outperforms the benchmark (3.0%), indicating a highly receptive and active community on that platform. While her Instagram engagement (1.85%) is slightly above benchmark (1.5%), the overall audience demonstrates a clear intent to discover and discuss products, suggesting high potential for brand collaborations and affiliate marketing.
Which creators are similar to Hattie Smith?
If you're looking for creators like this creator, you'll love their content if you're interested in fashion, beauty, family life, clothing hauls, and honest skincare reviews.
Hani
TikTok @hanifarid_
This creator shares videos about fashion, featuring outfit ideas and try-on hauls. They also post about beauty products, including makeup and skincare routines. The creator shares humorous content, often with friends, and occasionally posts about their work as a midwife. They also share videos related to Ramadan and modest fashion.
Lizzierowland
TikTok @lizzierowland1
This creator shares daily life vlogs, often focusing on motherhood and family activities. They also post content related to home organisation, shopping trips to stores like B&M, and personal routines such as 'get ready with me' videos. The creator sometimes shares unboxing videos and discusses products they enjoy, including beauty and wellness items.
Leah Painesboy mum
TikTok @leahpaines
This creator shares content about their daily life, including parenting experiences with a toddler. They also post about beauty, showcasing makeup products like mascara and discussing hair styling. Fashion content features hauls and favourite items, such as trainers. The creator also celebrates personal events like birthdays and shares insights into life in their twenties.
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