What kind of content does Kirsten Rawlings make?
Kirsten Rawlings offers a vibrant blend of beauty and lifestyle content, with a particular focus on hair care and the art of matcha. On TikTok and Instagram, she shares detailed hair health routines and product recommendations, alongside her enthusiasm for all things matcha, from brewing techniques to cafe explorations. Kirsten also provides authentic reviews of skincare, personal care items, and popular clothing hauls, making her a go-to for brands seeking relatable and engaging endorsements.
Are you a brand that’s partnered with Kirsten Rawlings?
Verify your partnership
Who is Kirsten Rawlings’s audience?
Kirsten Rawlings' audience is likely comprised of beauty and wellness enthusiasts, primarily interested in skincare, hair care, and product reviews, with a potential overlap in lifestyle content given the matcha keyword. Their high engagement rates, particularly on Instagram (16.80% ER, significantly above benchmark), signal strong interest and active participation in her content. This indicates a receptive audience for sponsored content and product recommendations within her niche, suggesting a high-quality engagement profile for Nutcake partnerships.
Which creators are similar to Kirsten Rawlings?
If you're looking for creators like this creator, you'll find beauty enthusiasts who love sharing their favorite hair care, matcha, and skincare hauls and honest reviews.
Carmela De La Cruz
TikTok @imcarmelamae · Instagram @imcarmelamae
This creator shares content about beauty and makeup, featuring products from brands such as Armani Beauty, Prada, and YSL Beauty. They showcase different makeup looks, including bold eye styles and subtle lip colours, often highlighting lip glosses and highlighters. The creator also shares their experiences with food, reviewing restaurants and specific dishes like hotpot and Japanese BBQ in London. Additionally, they sometimes post about unique activities, such as visiting a cat cafe, and discuss skincare and fragrance products.
hay
TikTok @haygracie_
This creator posts content related to fashion and beauty. They share outfit inspiration, makeup recommendations, and hair styling tutorials using various products. The creator also features hauls from online retailers, showcasing clothing and home goods. Additionally, they share personal updates and sometimes discuss comfort movies or favourite takeaways.
Freya
TikTok @freya.rowex
This creator shares content related to home décor, including items from shops like B&M and Primark. They also post about beauty routines, such as face masks and lash lifts, and fashion, featuring outfits and pyjamas. Additionally, the creator discusses personal growth, health tips like electrolyte drinks and ginger shots, and shares lifestyle content, including gift ideas and food recipes like yogurt cheesecake.
Frequently asked questions
Sign in to view Kirsten Rawlings's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Kirsten Rawlings today
You can use Nutcake’s agentic tools for free. Sign up today to work with Kirsten Rawlings on your creator campaign.