What kind of content does Rowen Homes make?
Rowen Homes shares aspirational home decor and furnishings content across TikTok and Instagram. Their videos showcase luxurious and comfortable pieces, from sofas to wallpaper, with a keen eye for seasonal updates and thoughtful gift ideas. Rowen also provides practical interior design tips, often highlighting finds from Upper Platinum Mall at Metrocentre.
Are you a brand that’s partnered with Rowen Homes?
Verify your partnership
Who is Rowen Homes’s audience?
Rowen Homes' audience is likely comprised of individuals interested in aspirational home styling and interior design, with a strong leaning towards luxury and seasonal aesthetics. Intent signals suggest users are seeking inspiration and actionable tips for elevating their living spaces. Engagement quality is notably high, particularly on Instagram where their 4.64% ER significantly surpasses the benchmark (1.5%), indicating a highly responsive and invested community. Their TikTok ER of 2.42% also performs well against its platform benchmark.
Which creators are similar to Rowen Homes?
If you're looking for creators like this creator, you'll find inspiration for luxurious home decor, seasonal styling, and expert interior design tips to elevate your living space.
Erika Marin
Instagram @erikadmarin
This creator shares content focused on home decoration and design. They often feature budget-friendly finds and provide links to furniture and decor items. The videos showcase various home items like curtains, console tables, couches, and rugs. They also share cleaning routines and tips for organising kitchen spaces.
Nitta Nwafor
Instagram @nittas_homeandstyle
This creator posts videos about home interior design, showcasing various rooms such as bedrooms, living areas, and dining spaces. They frequently feature products from brands like Z Gallerie, offering tips on styling, decorating, and home maintenance. The content also includes personal updates, such as cosmetic surgery experiences and advice on self-care and personal growth.
The Bedroom Centre
TikTok @thebedroomcentre
This creator's content focuses on interior design and home styling, particularly for bedrooms. They provide advice on creating a luxurious 'hotel look' at home, discussing elements such as bedding, soft furnishings, and bed quality. The creator also showcases different bed designs and fabrics, often highlighting features like built-in storage and customisable headboards. Their posts often feature collaborations and promote specific bed models and showrooms.
Frequently asked questions
Sign in to view Rowen Homes's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Rowen Homes today
You can use Nutcake’s agentic tools for free. Sign up today to work with Rowen Homes on your creator campaign.