Open in Nutcake

Shayla

This creator posts content about pregnancy, including sharing skincare routines and daily outfits. They document the process of preparing for a baby, such as nesting and organising the nursery. The creator also shares tutorials on makeup application and wig installation, alongside attending events like baby showers and Mother's Day celebrations.

Where to find Shayla

Instagram ·makeupshayla
Followers3.3M
Avg views446K
Engagement7.3%
Sourced from public data

Stats updated May 2026 · Stats don't look quite right?

Are you Shayla? · Claim this profile

What kind of content does Shayla make?

Shayla offers an intimate look into her pregnancy journey, sharing relatable content on Instagram. Her feed is a blend of essential baby prep, from nursery organization tips to her go-to pregnancy skincare routines. Shayla also delights her audience with engaging makeup tutorials and wig installations, making her a go-to for lifestyle and beauty inspiration.

Are you a brand that’s partnered with Shayla?

Verify your partnership
Grwm for brunch! Thank goodness for a kitten heel hunni!

Dress: @jluxlabel 
Shoes: @toteme 
Earrings: @jenniferfisherjewelry 
Bangles: @nakedwardrobe 
#grwm #pregnant #outfitinspo
Get ready with me: #ad Skin prep before makeup is always @rodanandfields Active Hydration Serum, Multi-Function Eye Cream, and Redefine Triple Defense Cream SPF 30. #RFPartner #skincare #skinprep #grwm
Nest with me at 33 weeks pregnant. I organized the babies dresser, hung up clothes, and unboxed everything we may need for his arrival. 
#pregnant #nestwithme #organizewithme

Furniture: @babyletto
Vitamin C should be a non negotiable in your skincare routine. I’m using @obagimedical professional C 20% vitamin c serum. It brightens skin with L-ascorbic acid and reduces visible signs of aging.  #skincare #obagipartner #skincareroutine

Who is Shayla’s audience?

Shayla's audience is likely comprised of expectant parents and those planning for a family, actively seeking advice and inspiration for pregnancy, baby preparation, and nursery setup. Their intent signals are strong, indicated by high engagement rates on content related to skincare, makeup tutorials, and organization, suggesting a desire for practical tips and product recommendations. With an impressive Instagram engagement rate of 7.26%, significantly exceeding benchmarks for platforms like TikTok (3.0%), Instagram (1.5%), and YouTube (2.0%), Shayla's community demonstrates exceptional interest and active participation, making them a highly valuable and responsive audience.

Which creators are similar to Shayla?

If you're looking for creators like this creator, they're perfect for expecting parents seeking advice on pregnancy, baby prep, skincare, makeup tutorials, and nursery organization.

Frequently asked questions

Sign in to view Shayla's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.

Collab with Shayla today

You can use Nutcake’s agentic tools for free. Sign up today to work with Shayla on your creator campaign.