What kind of content does Cassie make?
Cassie shares captivating videos and photos of her UK outdoor adventures on Instagram. Her feed is a vibrant exploration of wild camping, scenic hikes, and the beauty of British landscapes, from misty mountains to cascading waterfalls. She offers an authentic glimpse into her experiences, whether setting up a hammock in the rain, spotting wildlife, or enjoying a book club hike through autumnal forests.
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Who is Cassie’s audience?
Cassie's audience is likely comprised of UK-based individuals with a strong interest in outdoor pursuits, particularly hiking and wild camping. Their engagement signals suggest an active and invested community, as her 33.95% Instagram engagement rate significantly surpasses typical benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%). This high ER indicates a receptive audience eager for authentic content related to UK landscapes and nature, presenting a valuable opportunity for brands seeking to connect with this niche demographic.
Which creators are similar to Cassie?
If you're looking for creators like this creator, you'll find them perfect for audiences who love exploring the UK's wild landscapes through hiking and wild camping adventures.
Sophie Newey
TikTok @nsophiexplr
This creator shares videos of their outdoor adventures, often featuring scenic natural landscapes. They post content from various locations across the UK, including Wales and the Lake District. Hiking and exploring mountainous regions are common themes in their videos. Some posts also highlight waterfalls and forests, emphasising a connection with nature and personal well-being.
HikesWithFoz
TikTok @hikeswithfoz
This creator posts videos about hiking in various locations across the UK. Their content often features mountainous landscapes, including the Lake District and Scottish Highlands. They also share experiences of wild camping and visiting scenic spots like waterfalls. Some posts highlight the beauty of the British countryside and nature.
Sam Culley
TikTok @samrculley · Instagram @samrculley
This creator posts videos about hiking and outdoor adventures in various locations across the UK and Switzerland. They share details about specific trails, including distances, terrain, and points of interest, such as the White Peak Loop and the Malvern Hills. The creator also provides practical advice on hiking gear, winter camping equipment, and what to pack for day hikes. Additionally, they document personal challenges, like training for the South West Coast Path, and visit places like Hafren Forest and Portmeirion.
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