What kind of content does EMILY OATES make?
Emily Oates brings a fresh and accessible approach to fashion on TikTok. She delights viewers with engaging clothing hauls from popular retailers like Primark and Tesco, offering practical styling tips for everything from everyday wear to special occasions. Her content is a go-to for discovering seasonal trends and outfit inspiration that feels both aspirational and achievable.
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Who is EMILY OATES鈥檚 audience?
Emily Oates' audience is likely composed of fashion-conscious individuals, primarily seeking affordable style inspiration and practical advice. Her high TikTok engagement rate of 7.53% significantly surpasses industry benchmarks (TikTok ~3.0%), indicating a highly receptive and interactive community. This suggests strong potential for driving purchase intent, particularly for brands aligned with accessible fashion, such as Primark, given her keyword focus. The audience's engagement quality is demonstrably high, signaling a valuable opportunity for brands seeking impactful reach within this niche.
Which creators are similar to EMILY OATES?
If you're looking for creators like Emily Oates, you'll love discovering fashionistas who share outfit inspiration, clothing hauls, and styling tips, especially from affordable brands like Primark.
Rochelle
Instagram @rochelle_73
This creator shares fashion content, focusing on outfits from high-street brands like Primark and Marks & Spencer. They often post 'outfit of the day' videos, showcasing new in items and styling tips. The creator also shares haul videos and try-ons, sometimes featuring discount codes for brands such as Abbott Lyon and Shop Cider. Additionally, they occasionally post about personal lifestyle moments, such as beach days or visits to tourist attractions.
L I A N N E
TikTok @lianneclaire38
This creator posts about fashion and beauty items. They showcase clothing hauls from shops like Primark, featuring dresses, outfits for various occasions, and cosy winter wear. The creator also shares hair care products, focusing on items for healthy hair and holiday essentials. They sometimes share personal moments, such as celebrating their firstborn child.
Niomi Bradley
TikTok @niomibradley
This creator shares a variety of content including shopping hauls from retailers like Primark and Marks and Spencer, often featuring clothing and activewear. They also post about their experiences with corporate life, including office outfits and relatable humour. Other content includes skincare routines like microneedling, home decor finds from Tesco, and occasional giveaways.
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