What kind of content does Amy Underwood make?
Amy Underwood brings the world of heavy machinery to life on TikTok, offering a unique look at the power and precision of excavators and diggers. Her videos highlight the capabilities of brands like Steelwrist and Kramp, often infused with humor about the realities of construction and earthmoving. Amy also shares insights from industry events, making her a go-to source for anyone interested in the grit and ingenuity of the construction sector.
Are you a brand that’s partnered with Amy Underwood?
Verify your partnership
Who is Amy Underwood’s audience?
Amy Underwood's audience is likely comprised of individuals with a strong interest in heavy machinery, construction, and earthmoving, primarily located in Great Britain. Their engagement signals suggest a high level of active participation, with a 4.19% engagement rate on TikTok significantly outperforming industry benchmarks (TikTok ~3.0% ER). This indicates a highly receptive and dedicated community, likely seeking detailed insights, behind-the-scenes looks, and expert commentary on heavy equipment operation and the construction industry. The quality of engagement is expected to be high, with viewers actively commenting, sharing, and seeking further information.
Which creators are similar to Amy Underwood?
If you're looking for creators like this creator, partner with those who showcase heavy machinery, excavators, and earthmoving for construction and industrial audiences.
The Digger Girl
Instagram @the_digger_girl
This creator posts videos about operating heavy machinery, such as diggers and excavators. They share content showing them working on construction sites, including tidying up and tree removal. The creator also features content related to their experiences at industry events and with new equipment. They highlight their passion for their work and showcase their involvement with various brands and collaborations within the construction industry.
Lloyd Peckham
TikTok @Bearded_excavation_uk · Instagram @bearded_excavation_uk
This creator posts videos about construction and excavation work. They share content showing the process of digging, drainage installations, and operating heavy machinery like excavators and trucks. The creator also features equipment reviews, such as work boots and hydraulic couplers, and occasionally posts about the challenges and daily life in the construction industry.
Liam Bryan
TikTok @diggerbry · Instagram @diggerbry
This creator shares videos of their life as an excavator operator, demonstrating tasks like laying tarmac and digging drainage. They also document their travels in a camper van across Europe, highlighting off-grid living. The creator has previously worked as an excavator operator in Australia and discusses different machinery attachments like tilt rotators.
Frequently asked questions
Sign in to view Amy Underwood's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Amy Underwood today
You can use Nutcake’s agentic tools for free. Sign up today to work with Amy Underwood on your creator campaign.