What kind of content does Bethan make?
Bethan shares her passion for all things beauty and skincare on Instagram. Her feed is a curated collection of makeup reviews, fragrance discoveries, and in-depth skincare routines, with a particular focus on barrier repair. She also offers practical advice on travel beauty and seasonal makeup bag refreshes, often featuring exciting unboxing videos of new products.
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Who is Bethan’s audience?
Bethan's audience is likely composed of beauty and skincare enthusiasts in Great Britain, actively seeking product recommendations and reviews. Her exceptionally high Instagram engagement rate of 30.38% significantly surpasses industry benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly receptive and loyal follower base. This suggests strong potential for driving purchase intent through sponsored content, unboxing videos, and direct product features, as her audience demonstrates a clear appetite for discovery and engagement with beauty-related content.
Which creators are similar to Bethan?
If you're looking for creators like this creator, partner with those who excel in beauty, skincare, fragrance, and makeup unboxing content for engaged audiences.
leah rogers
Instagram @byleahrogers
The creator posts videos focused on beauty and skincare routines. They often share their favourite makeup products, particularly lipsticks and glosses, and demonstrate how to achieve certain looks. Additionally, the creator shares content about self-care, such as evening routines and maintaining a tidy vanity space. Their videos also feature seasonal makeup and skincare recommendations.
Emily Buckingham
Instagram @glow.with.emily.x
This creator shares content focused on beauty and skincare products. They post reviews and unboxings of items such as perfumes, makeup, and various skincare ranges. The content often highlights specific product details like fragrance notes or key ingredients and includes sponsored or gifted items.
Jeaulina
Instagram @healthbyjeau
This creator shares content focused on beauty and skincare. They post makeup tutorials, demonstrating looks using various products and brands, often featuring soft glam styles. The creator also shares their skincare and haircare routines, highlighting specific products they use for cleansing, hydration, and hair health. Additionally, they occasionally post about lifestyle activities and fashion.
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