What kind of content does Carlo and Sarah make?
Carlo and Sarah offer an authentic and relatable look into the journey of preparing for a new baby. Their Instagram content beautifully blends practical advice on baby essentials and nesting with heartwarming glimpses into their daily lives, from cooking adventures to candid discussions about pregnancy experiences. Brands will appreciate their engaging blend of humor and vulnerability, creating a trusted space for expectant parents.
Are you a brand that’s partnered with Carlo and Sarah?
Verify your partnership
Who is Carlo and Sarah’s audience?
Carlo and Sarah's audience is likely comprised of expectant parents and those in the early stages of parenthood, actively seeking advice and relatable content on pregnancy, baby essentials, and parenting preparation. Their high Instagram engagement rate (3.85% ER) significantly surpasses benchmarks across major platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), indicating a highly invested and responsive community. This suggests strong intent signals for product recommendations and a high quality of engagement, making them an attractive partner for brands targeting this demographic.
Which creators are similar to Carlo and Sarah?
If you're looking for creators like Carlo and Sarah, you'll love their daily vlogs covering pregnancy, baby essentials, nesting, and all things parenting prep.
Maddy Lucy Dann
TikTok @maddylucydann · Instagram @maddylucydann
This creator shares content about their experiences as a parent, including posts about their baby and postpartum life. They also feature product reviews and hauls, often showcasing items related to baby care and personal self-care. The creator discusses topics like 'get the baby ready with me' routines and 'counting kicks' versus observing a baby's natural patterns. Some videos also cover their personal shopping hauls and gifts they have received.
Adison Kehl
Instagram @adigracee
This creator shares videos about their daily life as a mother, including routines with their young child and preparations for a new baby. The content features activities like preparing meals, going to the park, and packing for the hospital. There are also discussions about pregnancy experiences and everyday moments with their toddler.
Anna Klem
Instagram @annaaklem
The creator posts videos about their daily life, including "what I ate in a day" content which often features home-cooked meals, coffee recipes, and cravings. They also share their experiences preparing for a baby, such as "what I ate in a day" during pregnancy, shopping for baby clothes, decorating the nursery, and attending prenatal appointments. Additionally, the creator documents lifestyle activities like outfit choices, home decor updates, and travel vlogs, often incorporating sponsored content.
Frequently asked questions
Sign in to view Carlo and Sarah's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Carlo and Sarah today
You can use Nutcake’s agentic tools for free. Sign up today to work with Carlo and Sarah on your creator campaign.