What kind of content does Hayley make?
Hayley brings a fresh, approachable perspective to beauty on Instagram. She specializes in accessible drugstore makeup and skincare, offering honest reviews and engaging tutorials. From full face looks to targeted routines for sensitive and blemish-prone skin, Hayley’s content demystifies budget-friendly beauty for her audience.
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Who is Hayley’s audience?
Hayley's audience is likely comprised of beauty enthusiasts in the UK interested in accessible, drugstore-focused makeup and skincare. Their intent signals are strong, indicated by the high engagement rate of 8.50% on Instagram, significantly outperforming benchmarks like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This suggests a highly receptive and interactive community, eager for Hayley's product reviews and tutorials, promising high-quality engagement and strong conversion potential for relevant brands.
Which creators are similar to Hayley?
If you're looking for creators like this creator, you'll love discovering makeup and skincare experts who share honest drugstore beauty reviews and helpful tutorials.
Embla Wigum
TikTok @emblawigum · Instagram @emblawigum
This creator posts content related to beauty and makeup. They share reviews and demonstrations of various makeup products, including blush, lip stains, bronzers, and powders from both high-end and drugstore brands. The creator also includes skincare routines and product recommendations, sometimes featuring sponsored content. Additionally, they share travel vlogs showcasing daily routines and outfits during their trips.
Emily Bacon
Instagram @emilylouisebacon
This creator posts videos featuring a variety of makeup and skincare products. They often showcase unboxings of new items, such as lip treatments, concealers, and highlighters. The creator also provides swatches and demonstrations of products like blush, lip tints, and mascaras, often highlighting their textures and shades. They frequently ask viewers for their opinions on the products shown.
Suki Bedeaux
TikTok @sukibedeaux · Instagram @sukibedeaux
This creator posts videos about makeup and skincare routines. They often showcase new beauty products, share 'get ready with me' style content, and demonstrate makeup application techniques. The creator also features product reviews and occasionally shares lifestyle content, such as travel or mindfulness topics.
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