What kind of content does Hayley make?
Hayley offers an approachable guide to beauty on Instagram, specializing in accessible drugstore finds. Her content features honest reviews and engaging tutorials showcasing everything from lip glosses to foundations, all while focusing on budget-friendly brands. She also shares practical morning skincare routines tailored for sensitive and blemish-prone skin, making expert beauty advice attainable for everyone.
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Who is Hayley’s audience?
Hayley's audience is likely composed of beauty enthusiasts in the UK interested in accessible, affordable makeup and skincare. Their intent signals are strong, indicated by her exceptionally high Instagram engagement rate of 8.50%, significantly outperforming benchmarks like TikTok (3.0%), Instagram (1.5%), and YouTube (2.0%). This suggests a highly dedicated and responsive community, eager for her product reviews and tutorials. This level of engagement points to high-quality audience interaction and strong potential for conversion on sponsored content or product recommendations.
Which creators are similar to Hayley?
If you're looking for creators like this creator, you'll love their honest drugstore beauty reviews and easy-to-follow makeup and skincare tutorials.
Embla Wigum
TikTok @emblawigum · Instagram @emblawigum
This creator posts content related to beauty and makeup. They share reviews and demonstrations of various makeup products, including blush, lip stains, bronzers, and powders from both high-end and drugstore brands. The creator also includes skincare routines and product recommendations, sometimes featuring sponsored content. Additionally, they share travel vlogs showcasing daily routines and outfits during their trips.
Emily Bacon
Instagram @emilylouisebacon
This creator posts videos featuring a variety of makeup and skincare products. They often showcase unboxings of new items, such as lip treatments, concealers, and highlighters. The creator also provides swatches and demonstrations of products like blush, lip tints, and mascaras, often highlighting their textures and shades. They frequently ask viewers for their opinions on the products shown.
Suki Bedeaux
TikTok @sukibedeaux · Instagram @sukibedeaux
This creator posts videos about makeup and skincare routines. They often showcase new beauty products, share 'get ready with me' style content, and demonstrate makeup application techniques. The creator also features product reviews and occasionally shares lifestyle content, such as travel or mindfulness topics.
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