What kind of content does Helin make?
Helin crafts a charmingly aesthetic lifestyle feed on Instagram, focusing on cozy, pink-toned content. Her videos and posts often highlight self-care rituals, seasonal home decor updates, and delightful shopping hauls. Viewers can also find inspiration for simple drink recipes and productivity tips, all presented with a distinct, Pinterest-perfect vibe.
Are you a brand that’s partnered with Helin?
Verify your partnership
Who is Helin’s audience?
Helin's audience likely consists of individuals interested in aspirational lifestyle content, particularly within the UK, seeking inspiration for self-care routines, home decor, and shopping. Their high Instagram engagement rate (15.42%, significantly exceeding benchmarks like TikTok at ~3.0% and Instagram at ~1.5%) signals a highly receptive and active community. This suggests strong intent to discover and potentially purchase recommended products or adopt suggested practices, indicating a high-quality audience for brands focused on home, wellness, and consumer goods.
Which creators are similar to Helin?
If you're looking for creators like Helin, you'll find inspiration for elevating your everyday with beautiful home decor, mindful self-care practices, and curated shopping guides.
mcr.gal
TikTok @mcr.gal · Instagram @mcr.gal
This creator shares content focused on skincare routines and beauty products, often featuring sponsored items. They also post about fashion, particularly pyjamas and loungewear, sometimes with discount codes. Many videos showcase aspects of a 'girly' or 'aesthetic' lifestyle, including home decor and seasonal themes like Christmas. They also share glimpses of their daily routines and personal preferences in beauty and home goods.
byjadene
TikTok @byjadene
This creator shares glimpses of their life during December. Their content features festive themes, including decorations and winter activities. The videos often showcase a 'Christmas aesthetic' and 'Pinterest aesthetic' style. They offer 'Christmas inspo' for viewers.
SundyP
TikTok @sundyp · Instagram @sundyp
This creator shares videos focused on seasonal changes and cozy aesthetics, often featuring reading sessions. They capture moments like springtime, autumn days, and winter nights, highlighting the atmosphere of different times of the year. The content includes routines such as reading before bed and morning setups. They also share personal reflections and observations about daily life.
Frequently asked questions
Sign in to view Helin's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Helin today
You can use Nutcake’s agentic tools for free. Sign up today to work with Helin on your creator campaign.