What kind of content does KiVegan make?
KiVegan offers a delightful exploration of plant-based cuisine, specializing in vegan desserts, baked goods, and hearty main meals. Their Instagram feed (@kis.kitchen_) is a vibrant showcase of creative recipes, from festive holiday treats like "Elf Spaghetti" pancakes to indulgent baked goods such as "Red Velvet" cake waffles. Brands seeking to connect with an audience interested in delicious, accessible vegan cooking will find a perfect partner in KiVegan's engaging and visually appealing content.
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Who is KiVegan’s audience?
KiVegan's audience is likely composed of home bakers and meal planners in the UK seeking accessible, plant-based recipes, particularly for special occasions. Their high Instagram engagement rate (34.31%, significantly above benchmarks like TikTok ~3.0%, Instagram ~1.5%, and YouTube ~2.0%) indicates a highly dedicated and responsive community. This suggests strong potential for conversions on Nutcake, as followers are actively seeking and interacting with recipe content, signaling purchase intent for related products or premium content.
Which creators are similar to KiVegan?
If you're looking for creators like this creator, you'll find delicious vegan recipes for every occasion, from decadent desserts to hearty main meals perfect for holiday gatherings.
Twisted Green
TikTok @twisted__green · Instagram @twistedgreen
This creator shares recipes for plant-based meals and desserts. They feature dishes such as sticky baked rice, cauliflower 'wings', braised leeks with pesto, and sticky toffee pudding. The creator also posts recipes for aubergine dishes, sticky chipotle glazed hot dogs, and courgette and tofu feta fritters. They aim to make delicious food that is also nourishing and satisfying.
Hema Varsani
TikTok @hemaeats · Instagram @hemaeats
This creator shares recipes for a variety of dishes, focusing mainly on vegetarian and vegan options. Their content includes tutorials for making things like Hakka noodles, pancakes, and pakoras. They also post recipes for comfort food such as pasta bakes, hotpots, and various curries. Desserts like trifles and rocky road are also featured.
Gina Burgess
TikTok @georginaburgess_ · Instagram @georginaburgess_
This creator shares recipes for plant-based dishes. Their content features a variety of meals, including breakfast options like baked oats and overnight Weetabix, as well as lunches and dinners such as crispy rice salads and air fryer spring rolls. They also post recipes for vegan desserts and baked goods. The creator occasionally shares personal updates with their audience.
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